The formula for an effective headline

Katernya Abrosymova for her blog

“Reader + Promise + Hype + SEO = Effective Headline”

Copywriting | Takeaway Submitted by Sophia, Content Marketer

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Anticipate your customers' concerns

Daniel Doan at Doan Copywriting

“You can increase the chances of making a successful sale and build trust with your potential customers.”

Copywriting | Takeaway Submitted by Rachael, Project Manager

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Ride the waves: Brand-Surfing SEO

Christopher Kokoski at Medium

“Leverage the success of existing brands and products to boost your site and take it to the top of search engine rankings.”

SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Driving your employees to better solutions

2Bobs Podcast

Managers have to be careful about stepping in and doing the work. It may strip employees of confidence.

Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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The typical problems revealed in usability tests

Don’t Make Me Think by Steve Krug

Clarity, missing words, busyness. Double check for these common problems before they affect business!

Design | Takeaway Submitted by Barry, Blogger

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Unclog your copy

Ann Handley for her blog

"Don’t sacrifice clarity for clever. Start with clear. Layer on clever."

Writing | Takeaway Submitted by Rachael, Project Manager

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