Connect-the-dots Copywriting
LinkedIn Conversion Copywriting Course
“First comes the list, or the prospect you’re speaking to, then comes the offer, the thing you’re coaching your list to say yes to, and in the end comes the copy, the words you’re using to get the list to say yes to the offer.”
Writing | Takeaway Submitted by Abigail, Email Marketer
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Maximize your engagement on LinkedIn
Benjamin Watkins via Medium
People are drawn to specific, bite-sized, and scannable posts. Use numbers in your hook to set expectations, then list your points or examples with bullets.
Social Media | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Try our favorite uses for ChatGPT
Bright Orange Thread Team
Getting more thorough, unbiased answers than Google; asking for examples on a topic, as a substitute for brainstorming; and responding to Google reviews (with some edits to keep things human).
Productivity | Takeaway Submitted by Abigail and Sophia, Email Marketers
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Unsure of where to start with UX? Learn the basics
Tim Neusesser via Nielsen Norman Group
“User Experience (UX) is about creating and improving people’s experiences in their everyday life and work.”
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Try the “Getting Things Done” method
David Allen via GTD
Capture, Clarify, Organize, Reflect, Engage.Productivity | Takeaway Submitted by Abigail, Email Marketer
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Avoid a “typical” About Us page
Jessica Noel via Copyhackers
“If you want to build the kind of trust that turns visitors into buyers, then the copy on your page must focus on the reader.”Writing | Takeaway Submitted by Abigail, Email Marketer
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How much is each customer costing you?
Chase Hughes via Neil Patel's Blog
If you want ROI from your marketing, you need to know your customer acquisition cost.
Account Management | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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5 primary elements of high-converting landing pages
Anna Sarayna via Copyhackers
No navigation links, a single call to action, an attention-grabbing headline, clearly-defined benefits, and social proof.
Conversion Rate Optimization | Takeaway Submitted by Abigail, Email Marketer
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Personalize your brand voice
Rin Hamburgh & Co
Create brand voice guidelines that are better than “Friendly but Professional”. Look at who you are, and dig into your best content to create voice pillars.
Strategy & Planning | Takeaway Submitted by Rachael, Project Manager
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Use short sentences
Hidayatullah via Medium
“Short sentences are easier to read. Your sentence should be concise and direct.”
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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