De-clutter your content
Growth.Design Psychology
“Every time users interact with your product, they filter out information. Users ignore areas where unrelated or redundant content typically appears.”
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Use ChatGPT for easy inspiration
Gaurav Agarwal via Twitter
Save thousands of hours on brainstorming and inspiration with these marketing prompts for ChatGPT.
Productivity | Takeaway Submitted by Abigail, Email Marketer
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Get to the point with Message Maps
George Stenitzer via Crystal Clear Comms
With Message Maps, you can tell your story in only 7 seconds or 23 words — the length of an average sound bite in news media.
Writing | Takeaway Submitted by Rachael, Project Manager
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Re-engage a quiet client
Jenny Plant via LinkedIn
Send a video message to stand out in their inbox. Relay the importance of the message.
Account Management | Takeaway Submitted by Rachael, Project Manager
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Gaze models and how people read online
Elisa Viglianese via Medium
“Fundamental scanning behaviors remain constant, even if the designs change. These tests explore the different gaze models that can be used on the web.”
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Write copy that keeps site visitors scrolling
Julian Shapiro via Demand Curve
“(1) Identify how users get value from your product (2) Add a hook—to get them to keep reading (3) Speak directly to your customer personas.”
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Get the low-hanging fruit off your to-do list
Forbes Expert Panel
"This will spark a sense of accomplishment and give you the boost of confidence needed to approach larger problems."
Productivity | Takeaway Submitted by Abigail, Email Marketer
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SNAP attention to your headlines
Konrad Sanders via The Creative Copywriter
"Imagine they are only giving your copy one second of their time. What they see in that one second needs to instantly lance straight to their heart."
Writing | Takeaway Submitted by Sophia, Content Marketer
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Don't fall victim to expectations: overcommunicate
The Basic Principles of Effective Consulting by Linda K. Stroh
“Let your client know exactly what your boundaries are…The same goes for other people you work with. Don’t leave anything up to chance.”
Teamwork | Takeaway Submitted by Josiah, Intern
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Are your emails accessible?
Email Markup Consortium
As of July 2022, 99.9% out of 35,604 HTML emails tested contain accessibility issues categorized as “Serious” or “Critical.”
Email Marketing | Takeaway Submitted by Abigail, Email Marketer
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