Leadership is Lonely Without Peers
Your office feels more like a crowded coat room with all the hats you wear. Some fit perfectly; for me, managing tech comes easy. Others, like crunching numbers, are a tight fit that gives you a headache....
Read Post
Smart Client Choices, Better ROI
You have just assumed the mantle. You are stepping into a role filled with both tradition and new challenges. In this digital era, your task is to sustain the legacy and enhance it, starting with your marketing approach. Enter the Ideal Client Profil...
Read Post
Clarity Beats Creativity
Clarity beats creativity in marketing. Every time. You have to be clear on who you’re marketing to, where they hang out, and what they care about. Without that clarity, all the creativity in the world won’t deliver results. ...
Read Post
Stop Worrying about Free Consulting
Stop worrying that you’re giving away free consulting. Leverage it instead. Your expertise is king because of how drastically the internet has changed people’s buying habits. When they have a challenge they need to solve, they start by asking friends...
Read Post
Weak Backbone, Weak Clients
You get a call from that client. Ughhh. They’re the client that has you and your team running in circles, jumping through hoops, and chasing answers you don’t have. Why’d you take them on in the first place? Because you were a little nervous about no...
Read Post
The Future of Your Company Isn’t About You
The future of your family business isn’t about you. It’s not about your employees, what you make, or the services you provide. Believe it or not, it’s not even about your family. The future of your company is your ideal client....
Read Post
Failure Comes in Two Types
Failure isn’t as bad as it seems. Our fear of failure leads us to see decisions as taking us through a one-way door. As in…when we walk through a one-way door, we can’t walk back. But there are two types of doors. ...
Read Post
The marketing tactic that never works
Have you ever gotten an email or seen a website with “Schedule a free consultation”? Of course, you have. We all have. The problem: Free consultations don’t convert....
Read Post
The Double Edge Sword of Delegating
It all begins with an email alert. A reminder to update your accounting software credit card details. “Easy peasy,” you think. Then, you find yourself delving into the abyss of payment settings and fiscal intricacies—a journey that could have been ef...
Read Post
TikTok Tango
Before you know it, you’ll have your employees do TikTok dances. Yeah, your buddy who also has his own family business can do it, but his business works much differently than yours. This isn’t to say that you can’t do the same thing, but you don’t wa...
Read Post