The Future of Your Company Isn’t About You

The future of your family business isn’t about you.

It’s not about your employees, what you make, or the services you provide.

Believe it or not, it’s not even about your family.

The future of your company is your ideal client.

Your ideal client is the customer you love working with.

Yes, there are some demographics involved. Some research is also involved in identifying who is the best fit for your company based on challenges and buying behavior.

These are all important to building your Ideal Client Profile (ICP).

But most importantly, your ideal client is one that brings joy to your work as well as profit.

Having a roster of clients who match your ICP means...

Your employees happily attend meetings and deliver great service because they know and like who they’re talking to.

They don’t have to do acrobatics to try and charm every Tom, Dick, and Harry who may not be the right fit.

Our clients at Bright Orange Thread have captured their ICP.

Our client, HES Signs, knows the quirks of their ICP, Experienced Eric.

And Kauffman Gas knows their ICP, Homeowner Henry, so well they can tell when a prospect is a perfect fit in a second.

We captured our own ICP: CEO Pete.

We know Pete. If you’re reading this, it’s because you tick all the boxes for CEO Pete. You’re the type of business owner BOT loves talking to and working with.

By now, you should be itching to make sure you have your ICP nailed down.

We can help.

Download my workbook to Build Your Ideal Client Profile.

It will help you capture all the information you need to build an Ideal Client Profile that is well-defined and well-researched.

Let’s get your ICP written down.