Stop Worrying about Free Consulting

Stop worrying that you’re giving away free consulting.

Leverage it instead.

Your expertise is king because of how drastically the internet has changed people’s buying habits.

When they have a challenge they need to solve, they start by asking friends or asking Google.

They can do this because the information is already out there.

47% of buyers view 3-5 pieces of content before engaging with a sales representative.

Only when prospects have a few last questions will they finally talk to an expert who can help them make their final buying decision. And trust that they’ll come to the conversation prepared.

Be the resource prospects prepare with.

Share your insights on the type of challenges your target audience faces.
Offer them possible solutions, those you can provide and those you can’t.

I hear you saying: “But I’m giving away free consulting!” They can implement it themselves; they won’t need me anymore. My income, poof, it’s gone!

True, the bright, motivated, and those with the time to do so, will take your expertise and DIY it. They will.

Many will struggle.

Your expertise is in the details of your experience. Instinctively knowing how to trim the sail by adjusting it both ways before finding the zone.

There are plenty of people who will start to figure out how to use your expertise and realize they get the idea, but they don’t have the in-depth knowledge to tweak it to suit their needs.

These are your clients.

Find your clients by building your Answer Vault.

The Answer Vault marketing framework helps you switch from selling to helping.

Your prospects need help finding a solution. The Answer Vault guides them to the best solution through education.

Use your Answer Vault to build your website, improve your email marketing, and shorten your sales cycle.

With your Answer Vault, prospects will find, trust, and choose you.