Weak Backbone, Weak Clients

You get a call from that client.

Ughhh.

They’re the client that has you and your team running in circles, jumping through hoops, and chasing answers you don’t have.

Why’d you take them on in the first place?

Because you were a little nervous about not meeting that sales goal.

The weaker your confidence in your business, the more tolerant you are of bad relationships.

Creating an Ideal Client Profile (ICP) is your tool to double-check your gut feeling—the feeling that a prospect isn’t a good fit.

Allow your ICP to be your backbone, and finally say “No” to wrong-fit clients.

Your ICP works when you write it down succinctly and clearly.

This is critical in progressing from some abstract concept of who you want as a client to recognizing it immediately when a great-fit client comes knocking and when they don't.

For example…

An abstract concept of ideal clients: CEOs of a one-million-dollar company.

     VS.

The result of a well-defined ICP with a named persona: CEO Pete, the guy who’s working with a small leadership team while struggling to grow and increase revenue after taking over the reins of his family-run business.

If a “CEO Pete” isn’t knocking, we say “No” with confidence.

Grow your confidence.

Build your Ideal Client profile using our 6-Step Workbook.