Don’t Lose Sales Due to a Slow Website
People have a short attention span when visiting sites online. They expect fast results, which means you need to provide them with a website that loads quickly. You have about 5 seconds to make a good first impression on your website. A site bogged d...
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How to Win a Steady Flow of Leads with a Referral Campaign
Word-of-mouth referrals are an invaluable source of business in many industries. A referral from a friend or neighbor goes a long way because people trust the people they know. It’s brilliant! Your current customers help you find new customers, and y...
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Lights, Camera, Intern Action!
Meet Tucker Tyree—BOT's First Video Production Intern Tucker brought his imaginative (sometimes off-the-wall) ideas to Bright Orange Thread—pushing us to try new things. Even *gulp* putting Hendrik-Jan on camera (stay tuned for the world premiere)!Pe...
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Marketing Agency 101: My Experience as a BOT Intern
Meet Olivia—BOT's 2021 Marketing Intern who put her bright ideas to work on design and social media campaigns this summer. Olivia’s work made our summer more interesting by pushing herself and her work further with each iteration (even if her new kit...
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The Marketing Flywheel: Why Marketing Momentum Requires Consistent Input
“Your marketing is like a flywheel. You need more momentum to make things happen faster!” We’ve used this comparison dozens of times with clients. ...
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50 is The Magic Number of Blog Posts For Your Company
Your customers are already looking for you—and your competition—online. The question is: are you showing up in the top 10 search results? Creating relevant, helpful content is the best way for your site to show up high in search results. Here’s why: ...
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4 Ways to Increase Leads with Growth Marketing
Growth marketing involves testing and re-testing strategies based on their ability to produce the desired result of a marketing campaign. Here are four ways to increase leads using growth marketing strategies....
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Your Homepage Only Has 5 Seconds
Users have ADHD: Attention Deficit HOMEPAGE Disorder. If your homepage doesn't let people know that they came to a site with answers to their questions, they're exiting fast because there are plenty of other sites with answers. Find out if your homep...
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Add a Payment Portal to Your Site in 2021
Your customers want convenience. That’s why you offer automatic delivery, fuel monitors, and fuel budget programs. Accepting online payments is the next step your fuel business should take in customer service. If you don’t have modern conveniences s...
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Grow Gallons By Sending This Email
In October, we illustrated why having Google reviews makes your website and company look more appealing and credible. Now, we want to really dive deep into how you can grow your gallons by sending out emails requesting reviews. By following this gui...
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