The Importance of Digital Marketing and Why Every Business Needs It
It's hard to overestimate the importance of digital marketing in this modern day and age. No matter what your business is, you'll find that you benefit from your online efforts. The world is changing, and with it so is marketing as a whole. If you've...
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Website Redesigns Don't Need to Be a Time Suck: Consider the One-Page Website
The website for your business is not meeting your needs. It looks drab and old. Maybe it is hard to navigate or doesn’t work on mobile. You’ve decided it’s time to rejuvenate it and create a new website. You want a more professional look, but budget ...
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Why Email Marketing Isn’t Dead
Is email marketing dead? The short answer is: no. Just look at the statistics — in the US, every $1 spent on email marketing brings an average return of $44. Despite the rise of social media, email remains at the center of modern digital communicat...
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Online Reputation Management: Why You Should Give a Damn
“I don't give a damn 'bout my reputation.You're living in the past it's a new generation.” —Joan Jett Unless you’re in the business of being an 80’s punk rock trailblazer, it’s time to start caring about your reputation. More specifically, your onlin...
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A Beginner's Guide on How to Generate Sales Leads
If you're a small business, you should understand the importance of sales leads. Here's your guide on how to generate sales leads for your business. Sales can solve a lot of the problems experienced by a business. But for those sales to take place, y...
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5 Ways Online Marketing Tactics Beat Traditional Methods
As a local propane company, you probably leverage a combination of offline and online marketing tactics. Maybe you invest in traditional offline tactics like billboards, Yellow Pages, or print ads because it’s what you’ve always done. But in today’s ...
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The Pros and Cons of Using Drip Campaigns
It has become somewhat of a marketing buzzword in recent years: the drip campaign. Even though the idea of this potentially innovative form of marketing is not new, many small businesses and large corporations are rediscovering the p...
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Here’s Why Marketers Need to Double Down on Artificial Intelligence
Artificial intelligence is gaining widespread traction in almost every industry. The ability of the intelligent hardware and software to replicate human behaviors such as self-learning and problem solving has made AI the current tren...
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Boosting Sales: How Pay-Per-Click Gives you the Upper Hand
Guest Post by Andrew Lowen In the world of marketing, there are really two kinds of people. First, you’ve got your marketing ‘purists’; they’re the ones who think that all traffic should be organic traffic, and that search engine optimization, or SEO...
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Tips for Collecting Better Feedback for Workshops and Webinars
A part-time “hat” that I wear is that of speaker. I give talks and presentation about online marketing and websites to fellow business owners and VPs of marketing. I love helping people learn how to improve their business. But I’ll admit, I don’t hav...
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