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Why Email Marketing Isn’t Dead

April 04, 2018 By Barry Bright

Why Email Marketing Isn’t Dead

Is email marketing dead? The short answer is: no. 

Just look at the statistics — in the US, every $1 spent on email marketing brings an average return of $44

Despite the rise of social media, email remains at the center of modern digital communication (even social platforms, app stores, and online purchases require a sign-up email address). 

Email marketing allows you to establish a direct line of communication with your customers — who spend 5.6 hours daily checking email — and guide them down the sales funnel until they make a purchase. Here’s why email marketing is alive and well — and will be into the foreseeable future.

Customers Prefer Email Communication

Over seven out of ten US consumers prefer to receive email communications from businesses over direct mail, SMS, and push messages, according to research from Marketing Charts. 

Email marketing is so popular with customers because it’s convenient, instant, and personal. When the content is tailor-made for the reader, they feel valued. 

The keyword here is “tailor-made”. Generic or spammy emails will have people clicking unsubscribe fast. Email segmentation is an easy way to deliver the most relevant emails to the right customers.

The Future is Mobile

It’s no secret people love their smartphones. 87% of smartphone users access emails on their device and two-thirds of them do so daily

Email marketing is therefore an ideal way to reach smartphone-obsessed consumers — which are a large chunk of the population. 

You don’t even have to spend on new technology of software to reach smartphone users this way; email marketing is inexpensive. Keeping your emails (like your website) mobile-friendly is also a must. If an email is unreadable on a smartphone, it won’t be read.

Email Delivers Big ROI

Use email marketing to boost your revenue by turning website visitors into customers. 

You may have a returning website visitor who hasn’t yet made a purchase. Perhaps they need time to compare options, more information, or a simple nudge in the right direction. 

That’s where email marketing comes in. 

You can use it to nurture relationships with soon-to-be customers by providing valuable information and encouragement to make a purchase. Research shows 66% of customers make a purchase a result of an email marketing message.

So, if you’ve been considering ending your email marketing strategy, don’t. 

Email marketing is here to stay and it remains the cheapest, fastest, and most effective way of communicating directly with your customers. 

Start by building an email list and make sure your targeting customers with relevant information — and watch your sales soar.

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