Language leaves a mark

via Think Fast Talk Smart Podcast

“The words we choose matter. They can help us be memorable, or they can lead our messages to be forgotten.”

Writing | Takeaway submitted by Martha, Email Marketer

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An eager intern

Joe Domaleski via Medium

“[AI] feels like an eager marketing intern…Helpful? Absolutely. Ready to work without supervision? Not even close.”

AI | Takeaway submitted by Sophia, Content Marketer

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Get them to be

Jonah Berger via DuctTape Marketing Podcast

People are driven more by identity than action. Framing behaviors as identities, “I’m a helper,” “I’m a voter,” taps self-perception and fuels lasting behavior.

Writing  | Takeaway submitted by Hendrik-Jan, Lead Strategist

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Don’t gate the good

via WorkWeek Newsletter

Don’t limit high-value content to prospects alone. Send dedicated emails to your current customer base, too.

Email Marketing | Takeaway submitted by Sophia, Content Marketer

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Wait for your pitch

via fs Newsletter

Great hitters in baseball wait for the right pitch and don’t swing outside of their “sweet spot.” We can learn from them to make decisions based on our strengths.

Strategy & Planning | Takeaway submitted by Leah, Digital Marketer

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​Perfect timing

Troy Sympson via The WDG Agency

Frequency tied to intent, job function, and stage in the buyer journey makes your emails more relevant.

Email Marketing | Takeaway submitted by Hendrik-Jan, Lead Strategist

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No clicks required

Kath Pay via LinkedIn

Email is now zero-click marketing. Subject lines, preview text, and sender name alone can drive action without a single click.

Email Marketing  | Takeaway submitted by Sophia, Digital Marketer

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Milk your content

via eclincher

“Don’t reinvent the wheel—turn your best-performing blog post into 3 LinkedIn graphics, a carousel, and an email snippet.”

Social Media | Takeaway submitted by Leah, Digital Marketer

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​Pause with purpose

via Think Fast Talk Smart Podcast

Don’t feel pressured to fill every silence. Taking a moment to pause shows you’re being thoughtful and listening.

Teamwork | Takeaway submitted by Martha, Email Marketer

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Well-done hamburger

Kate Kaplan via NN/g

Hamburger menus for mobile navigation are a more familiar pattern today than they were 10 years ago.

Design | Takeaway submitted by Hendrik-Jan, Lead Strategist

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