Write naturally

Dickie Bush via Ship 30 for 30

“Write the way you talk. Naturally...You already have a voice - the one you use every day. And yet, some writers sound nothing like they do in real life.”

Writing | Takeaway Submitted by Martha, Email Marketer

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Make CTAs specific

via Holistic Email Marketing

The more specific the CTA the better. Make it specific enough that it gives people enough of a clue to or interest to click on the CTA before even reading the email.

Writing | Takeaway Submitted by Sophia, Content Marketer

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+20% content strategy

Jack Appleby via Future Social

Double your output of any content that’s +20%. Cut any content that’s in the -20% realm.

Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Unstuck design

Robin Rendle via his blog

Design is a process of getting stuck…a whiteboard is the best tool for getting unstuck—perhaps the best prototyping tool of all time.

Productivity | Takeaway Submitted by Rachael, Project Manager

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Early feedback wins

James Clear via his 3-2-1 Newsletter

Early feedback is usually better than late criticism.

Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Jargon monoxide

Jancee Dunn via The New York Times

Skip the “jargon monoxide.” If the people listening can’t understand what you’re saying, they’re no longer listening.

Writing |Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Blurry subject lines

Neil Patel via his blog

“One of the most common flaws in email subject lines is a lack of clarity or relevance. This leads recipients to ignore or delete the email.”

Email Marketing | Takeaway Submitted by Sophia, Content Marketer

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Pogo Stick Pain

Omid G. via Marketer Milk

“Pogo Sticking” hurts an article’s ability to outrank other pages. You need to create a blog post so good that it gives a reader everything they need to know.

SEO | Takeaway Submitted by Martha, Email Marketer

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Say “I”

via Science Says

“People were 19% more satisfied and had 15% higher purchase intention when agents used ‘I’ rather than ‘We.’”

Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer

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Make it a priority

via BizCommunity

These 10 reasons are why email marketing should still be a priority for your marketing department.

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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