Hack the “Halo Effect”
Alessia Fransisca via Medium
The 1-Minute Introduction That Makes People Remember You Forever.
Sales | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Start With Your Story
Neil Patel via his blog
“Start with your story” in subject lines like “We Almost Gave Up… Until We Found This One Perfect Bean”
Writing | Takeaway Submitted by Sophia, Content Marketer
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Paint the Data
David Garfinkel via X
Dealing with cold hard numbers? Link them to everyday things.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Tailor Your Brainstorming
Kaleigh Moore via AWeber
“Brainstorming is all about creativity and finding whatever method works best for you. While one person might do well with a structured brainstorming process, another might thrive with a loose, free-flowing idea session.”
Writing | Takeaway Submitted by Martha, Email Marketer
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Say More With Less
Neil Patel via his blog
“Keep your subject lines under 50 characters to avoid being cut off on mobile devices and to ensure clarity and relevance.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Address the elephant
Anthony Robert via Medium
“If you don’t say what everyone is thinking, it makes you seem unaware.”
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Sticky information
Angela Duckworth & Stephen Dubner via Freakonomics
“Stories are just about the stickiest form of information that there is.”
Writing | Takeaway Submitted by Martha, Email Marketer
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Offer a teaser
Neil Patel via his blog
“It’s human nature to be curious. Use this to your advantage by crafting subject lines that pique interest. Don’t give away all the information—just offer a teaser.”
Email Marketing | Takeaway Submitted by Sophia, Content Marketer
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Camera eye contact
Jancee Dunn via The New York Times
“People are perceived as more likable and trustworthy when they gaze at their webcam.”
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Extend your marketing tools
Markairn T. via Medium
“If you’re not using Chrome extensions yet, you’re missing out on one of the easiest ways to work faster, smarter, and more efficiently.”
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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