Smooth out the click
via Design Hacks Newsletter
Use friction words carefully. Words like “buy,” “submit,” or “sign up” can feel like work. Instead of “Sign up,” say “Get instant access.”
Writing | Takeaway Submitted by Sophia, Content Marketer
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Use a lot of words
Seth Godin via Seth's Blog
AI rewards detail, not brevity. The more context and background you give, the sharper and more useful the results.
AI | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Ban bland
Dan Oshinsky via Inbox Collective
“Generic emails rarely lead to revenue. Your goal is to infuse your voice into everything you do.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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The Bing blindspot
Nikki Pilkington via LinkedIn
Are you ignoring Bing because “everyone” uses Google?
SEO | Takeaway Submitted by Sophia, Content Marketer
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Cringe to connect
Shachaf Rodberg via WIX Blog
Cut through the noise of traditional advertising and connect with audiences by using cringe marketing.
Social Media | Takeaway Submitted by Leah, Email Marketer
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Hero's promise
Benjamin Watkins via La Vie Ben Rose
Your hero section isn’t for mission statements. It’s for promises that answer “What’s in it for me?” right away.
Writing | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Quote it, prove it
Laiba Siddiqui via Designmodo
Showcase real voices in your emails, and seal the deal with numbers that prove results.
Email Marketing | Takeaway submitted by Leah, Digital Marketer
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Crowds don't create
via Think Fast Talk Smart Podcast
Strong brainstorming starts solo. Collaboration works best once ideas are on the table.
Teamwork | Takeaway submitted by Martha, Email Marketer
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Ugly send
Billy Bowyer via ActiveCampaign
Without testing, your flawless email can land as total chaos in half your subscribers’ inboxes, as what looks great in Gmail may break in Outlook or Apple Mail.
Email Marketing | Takeaway submitted by Leah, Digital Marketer
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The great time robbery
via Think Fast Talk Smart Podcast
Most meetings steal hours when an email could’ve done the job. Stop letting tradition rob your time—make meetings earn their place.
Teamwork | Takeaway submitted by Martha, Email Marketer
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