Takeaways

Videos for thumbs

How to Create Content That Sparks Conversations via GoldCast

When it comes to videos, design for mobile first.

Social Media | Takeaway Submitted by Sophia, Content Marketer

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Psychology of story

via No Stupid Questions Podcast

“Whenever we hear a story, I believe that we inherently insert ourselves in it to a certain degree.”

Writing | Takeaway Submitted by Martha, Email Marketer

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SEO isn’t dead

Omid G via Marketer Milk

“In 2026, there’s going to be a big SEO trend of focusing on blog posts that are from lived experience and written by real humans.”

SEO | Takeaway Submitted by Leah, Digital Marketer

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LinkedIn gains ground

via Hubspot State of Marketing 2026 Report

In 2025, 42% of marketers reported using LinkedIn as part of their marketing strategy, up 11% from 2024. This shows the platform’s rising importance in B2B marketing.

Social Media | Takeaway Submitted by Sophia, Content Marketer

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Winning is out

Mike via ReallyGoodEmails

The best emails of 2025 didn’t win attention. They earned it.

Email Marketing | Takeaway submitted by Hendrik-Jan, Lead Strategist

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Educate and engage

Kelly Whelan via Higher Logic

Create educational and engaging emails to improve your chances of reaching Apple’s Primary Inbox.

Email Marketing | Takeaway submitted by Martha, Email Marketer

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4 > Four

Andy Crestodina via Orbit Media Studios

Use numerals, not just numbers, in your headlines. Don’t just write a headline with “Four Things,” write a headline with “4 things.”

Writing | Takeaway submitted by Leah, Digital Marketer

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SEO pitfall

Joe Domaleski via Medium

Original content still wins over AI. Purely AI-generated blogs without human refinement risk low-quality flags from Google.

AI | Takeaway submitted by Sophia, Content Marketer

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Ego check

Nejat Seçkin Oral via Medium

“You’re not your user.” Let research and data guide your design, not personal preference.

Design | Takeaway submitted by Leah, Digital Marketer

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Later = Never

Dave B via Medium

Even well-written emails fail when they look like everything else. If it’s not opened now, it likely never will be.

Email Marketing | Takeaway submitted by Hendrik-Jan, Lead Strategist

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