Expedite your copywriting with these prompts
Umar Arshad via ChatGPT Connect
ChatGPT copywriting prompts can help create personalized and highly effective marketing texts that will convince your ideal customer persona to take action.
Writing | Takeaway Submitted by Abigail, Email Marketer
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Tackle TikTok trends like the Miami Heat
Jack Appleby via Future Social
The Miami Heat illustrate how to use TikTok trends to your brand’s advantage. Always stay true to your product, your company’s values, and why a potential customer should care about your brand.
Social Media | Takeaway Submitted by Josiah, Web Writing Intern
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Create marketing personas using real problems
Rand Fishkin via SparkToro
Stock demographics, stereotypes, and assumptions aren’t helpful. Build your personas from actual research and in a way that's customized for the employees using them.
Strategy & Planning | Takeaway Submitted by Josiah, Web Writing Intern
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Meet your B2B leads where they are
Brent Adamson via Harvard Business Review
In a B2B selling environment, businesses should no longer simply push leads to sales conversations. Information should be digitally available to meet professionals at every stage of the buying process.
Account Management | Takeaway Submitted by Josiah, Web Writing Intern
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Dashes have different widths?
Mike Mai
“The em dash—the long dash—is for indicating a break in the sentence. The en dash…should be used for span or range of numbers. Hyphen is for hyphenation, duh!”
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Why A/B testing should be targeted
Eva Ascarza via Harvard Business Review
“Don’t simply attempt to measure the overall effectiveness of a campaign among all customers, but explore which types of customers will be most sensitive to certain interventions.”
Conversion Rate Optimization | Takeaway Submitted by Josiah, Web Writing Intern
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An ugly truth about SEO
Niel Patel
“It takes an average of 6 months to rank on the first page of Google for a new page.”
SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Email marketing 101
Chase Dimond via LinkedIn
"1: Get their attention (subject line), 2: Increase their interest (preview text), 3: Keep them engaged (body copy), 4: Add urgency/FOMO (PS, PPS), 5: Make them click (CTA)"
Email Marketing | Takeaway Submitted by Josiah, Web Writing Intern
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Avoid centered text
Oliver Schöndorfer via Pimp my Type
“Center aligned type across multiple lines is exhausting to read.”
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Choose where to invest your time
James Clear via The 3-2-1 Newsletter
“One of the most critical skills in life—and yet never taught in school—is choosing where to direct your attention.”
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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