Hero's promise
Benjamin Watkins via La Vie Ben Rose
Your hero section isn’t for mission statements. It’s for promises that answer “What’s in it for me?” right away.
Writing | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Quote it, prove it
Laiba Siddiqui via Designmodo
Showcase real voices in your emails, and seal the deal with numbers that prove results.
Email Marketing | Takeaway submitted by Leah, Digital Marketer
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Crowds don't create
via Think Fast Talk Smart Podcast
Strong brainstorming starts solo. Collaboration works best once ideas are on the table.
Teamwork | Takeaway submitted by Martha, Email Marketer
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Ugly send
Billy Bowyer via ActiveCampaign
Without testing, your flawless email can land as total chaos in half your subscribers’ inboxes, as what looks great in Gmail may break in Outlook or Apple Mail.
Email Marketing | Takeaway submitted by Leah, Digital Marketer
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The great time robbery
via Think Fast Talk Smart Podcast
Most meetings steal hours when an email could’ve done the job. Stop letting tradition rob your time—make meetings earn their place.
Teamwork | Takeaway submitted by Martha, Email Marketer
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Language leaves a mark
via Think Fast Talk Smart Podcast
“The words we choose matter. They can help us be memorable, or they can lead our messages to be forgotten.”
Writing | Takeaway submitted by Martha, Email Marketer
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An eager intern
Joe Domaleski via Medium
“[AI] feels like an eager marketing intern…Helpful? Absolutely. Ready to work without supervision? Not even close.”
AI | Takeaway submitted by Sophia, Content Marketer
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Get them to be
Jonah Berger via DuctTape Marketing Podcast
People are driven more by identity than action. Framing behaviors as identities, “I’m a helper,” “I’m a voter,” taps self-perception and fuels lasting behavior.
Writing | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Don’t gate the good
via WorkWeek Newsletter
Don’t limit high-value content to prospects alone. Send dedicated emails to your current customer base, too.
Email Marketing | Takeaway submitted by Sophia, Content Marketer
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Wait for your pitch
via fs Newsletter
Great hitters in baseball wait for the right pitch and don’t swing outside of their “sweet spot.” We can learn from them to make decisions based on our strengths.
Strategy & Planning | Takeaway submitted by Leah, Digital Marketer
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