Easy scanning
Ashley Couto via Medium
Comparison tables work only when features are aligned. Misaligned rows confuse customers and make choosing harder.
Conversion Rate Optimization | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Combat guilt
via Frontera
Right after a purchase, customers are most vulnerable. Fight buyer’s remorse with quick guidance, gratitude, and reassurance to build loyalty.
Conversion Rate Optimization | Takeaway submitted by Martha, Email Marketer
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The 18-month trek
Joe Pulizzi via Content Marketing Institute
Content marketing takes time. Real results often show up after 12 to 18 months, so stick with the long game.
Strategy & Planning | Takeaway submitted by Leah, Digital Marketer
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U.S. vs. AI
Lara O’Reilly and Jordan Hart via Business Insider
Go easy on AI-generated content. Half of Americans are uneasy with AI, and that skepticism can spill onto your brand.
AI | Takeaway submitted by Sophia, Content Marketer
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Coffee-chat
Roland Dacillo via GreenGeeks
Write your video script like you’re talking to a friend over coffee—it keeps your message relatable and viewers tuned in.
Social Media | Takeaway submitted by Leah, Digital Marketer
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Emotional errors
via Think Fast, Talk Smart Podcast
“Email typos can relay emotion... in angry emails, typos make you seem angrier, and in happy emails, they make you seem happier.”
Teamwork | Takeaway submitted by Sophia, Content Marketer
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Inbox identity
Dan Oshinsky via Inbox Collective
Add your logo to your recipients’ inbox.
Email Marketing | Takeaway submitted by Martha, Email Marketer
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Resist the usual
Raymond Rubicam via The Word Man
“Everyone’s so wrapped up in their own lives that your marketing needs to look, feel, or sound like nothing else, or people won’t allow it to interrupt their routines.”
Writing | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Guide the click
via Holistic Email Marketing
If you use multiple CTAs, guide the eye. Keep secondary buttons smaller and distinct, and make all primary CTAs king by keeping them consistent in size and color.
Design | Takeaway submitted by Sophia, Content Marketer
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Virtual truth
via Think Fast, Talk Smart Podcast
“We need to be authentic... in virtual communication, it’s even more important.”
Teamwork | Takeaway submitted by Martha, Email Marketer
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