Pain polarity

via Marketer Milk

“Understanding your brain will help you become a better marketer....first principle, it’s this: humans are constantly moving away from pain.”

Strategy & Planning | Takeaway Submitted by Martha, Email Marketer

Read Source

Heartstring pull

Sam Kendall via Sprout Social

Lean your marketing into nostalgia and holiday joy this season. People connect most with brands that bring back familiar memories.

Social Media | Takeaway Submitted by Leah, Digital Marketer

Read Source

Cheap pays off

Jason Wise via EarthWeb

Email is one of the most affordable marketing tools out there. If your marketing budget is tight, put your dollars into email.

Email Marketing | Takeaway Submitted by Martha, Email Marketer

Read Source

Keep the keys

Rand Fishkin via SparkToro

Protect your ownership by keeping your email list off restrictive platforms. Control your list, and you control your future marketing.

Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

Read Source

Holiday halt

Cynthia Price via Validity

Holiday email overload pushes 49% of shoppers to unsubscribe. Match your cadence to subscriber expectations.

Email Marketing | Takeaway Submitted by Leah, Digital Marketer

Read Source

Face time matters

Adam Grant via WorkLife Podcast

“People were 34 times more likely to say yes face-to-face than by email...if someone asks you something in person, ask to take some time and respond over email.”

Teamwork | Takeaway submitted by Sophia, Content Marketer

Read Source

Go slow, go right

Dan Oshinsky via InboxCollective

“Remember that where you’re going is more important than how fast you get there.”

Productivity | Takeaway submitted by Martha, Email Marketer

Read Source

Strip it down

Benjamin Akyea via Medium

Plain-text emails can double your open rates.

Email Marketing | Takeaway submitted by Hendrik-Jan, Lead Strategist

Read Source

Kill the stills

via GoldCast

Video uploads on LinkedIn generate 5x more clicks than static content.

Social Media | Takeaway submitted by Sophia, Content Marketer

Read Source

Writing wins

James Clear via his Newsletter

Writing is the superpower of humankind.

Writing | Takeaway submitted by Hendrik-Jan, Lead Strategist

Read Source