AI prize fight
Jordan Gibbs via Medium
ChatGPT users…should you make the switch to Gemini?
AI | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Fishy subject lines
Neil Patel via his blog
“Sixty-nine percent use the subject line as the main reason to mark emails as spam.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Devil in duplication
via Conversion Rate Experts
“Duplication is evil—because duplicated information leads to chaos”…“Without a single standard, you no longer have a winning control.”
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Too critical content
Kayleigh Moore via AWeber Communications
“Don’t get too caught up in producing the perfect content idea right away. If you’re too critical, you won’t get anything written down.”
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Write like an egg shell
Nihan Kucukural via Medium
“Writing should feel smooth like an egg, and there shouldn’t be any sharp or unnatural corners.”
Writing | Takeaway Submitted by Martha, Email Marketer
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Write naturally
Dickie Bush via Ship 30 for 30
“Write the way you talk. Naturally...You already have a voice - the one you use every day. And yet, some writers sound nothing like they do in real life.”
Writing | Takeaway Submitted by Martha, Email Marketer
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Make CTAs specific
via Holistic Email Marketing
The more specific the CTA the better. Make it specific enough that it gives people enough of a clue to or interest to click on the CTA before even reading the email.
Writing | Takeaway Submitted by Sophia, Content Marketer
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+20% content strategy
Jack Appleby via Future Social
Double your output of any content that’s +20%. Cut any content that’s in the -20% realm.
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Unstuck design
Robin Rendle via his blog
Design is a process of getting stuck…a whiteboard is the best tool for getting unstuck—perhaps the best prototyping tool of all time.
Productivity | Takeaway Submitted by Rachael, Project Manager
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Early feedback wins
James Clear via his 3-2-1 Newsletter
Early feedback is usually better than late criticism.
Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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