The “why now?”
Julie Cunningham via Medium
Get inside your client’s head by asking: “What’s going on in your life today that made you decide to purchase [product/service]?”
Account Management | Takeaway submitted by Jessica, Email Marketer
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Closing connection
Jennifer Butler Keeton via OptinMonster
“The end of your articles/blog posts is the perfect time to ask them to join your email subscription list.”
Conversion Rate Optimization | Takeaway submitted by Sophia, Content Marketer
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Show the dream life
Krista Doyle via Jasper
“Subscribers should be able to put themselves in the shoes of this person and see just how your product or service can change their life.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Misread messages
Jancee Dunn via The New York Times
“People on the receiving end of written communication like emails and texts tend to interpret the message more negatively than the sender intended.”
Writing | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Move away from the product
Tom Albrighton via Introscriptive
To get a fresh copywriting perspective, move away from the product and ask: “who else could say or think this?”
Writing | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Tell a friend
Scott Vandehey via Cloud Four
“Write alternative text as if you’re describing the image to a friend.”
Writing | Takeaway Submitted by Martha, Email Marketer
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A welcome warm-up
Chase Dimond via his blog
Warm-up prospects with a welcome series that introduces your brand and showcases your bestsellers. Add social proof, like customer reviews, to build trust.
Email Marketing | Takeaway Submitted by Sophia, Content Marketer
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Frame your words
Benjamin Watkins via his Substack blog
The Framing Effect changes how people think about your product.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Input for the output
via Marketer Milk
“You can’t control the outputs, but you can control the inputs. And the right inputs lead to compounding results.”
Strategy & Planning | Takeaway Submitted by Martha, Email Marketer
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Bigger logos aren’t better
Nihan Kucukural via Medium
If they wanted their logo bigger, they likely felt that the branding was weak.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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