Jargon monoxide
Jancee Dunn via The New York Times
Skip the “jargon monoxide.” If the people listening can’t understand what you’re saying, they’re no longer listening.
Writing |Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Blurry subject lines
Neil Patel via his blog
“One of the most common flaws in email subject lines is a lack of clarity or relevance. This leads recipients to ignore or delete the email.”
Email Marketing | Takeaway Submitted by Sophia, Content Marketer
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Pogo Stick Pain
Omid G. via Marketer Milk
“Pogo Sticking” hurts an article’s ability to outrank other pages. You need to create a blog post so good that it gives a reader everything they need to know.
SEO | Takeaway Submitted by Martha, Email Marketer
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Say “I”
via Science Says
“People were 19% more satisfied and had 15% higher purchase intention when agents used ‘I’ rather than ‘We.’”
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Make it a priority
via BizCommunity
These 10 reasons are why email marketing should still be a priority for your marketing department.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Hack the “Halo Effect”
Alessia Fransisca via Medium
The 1-Minute Introduction That Makes People Remember You Forever.
Sales | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Start With Your Story
Neil Patel via his blog
“Start with your story” in subject lines like “We Almost Gave Up… Until We Found This One Perfect Bean”
Writing | Takeaway Submitted by Sophia, Content Marketer
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Paint the Data
David Garfinkel via X
Dealing with cold hard numbers? Link them to everyday things.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Tailor Your Brainstorming
Kaleigh Moore via AWeber
“Brainstorming is all about creativity and finding whatever method works best for you. While one person might do well with a structured brainstorming process, another might thrive with a loose, free-flowing idea session.”
Writing | Takeaway Submitted by Martha, Email Marketer
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Say More With Less
Neil Patel via his blog
“Keep your subject lines under 50 characters to avoid being cut off on mobile devices and to ensure clarity and relevance.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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