Journey to knowing
Tom Albrighton via Introscriptive
Writing is a journey from not knowing to knowing.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Information overload
Mischa McLnerney via Digital Marketing Institute
“People’s brains are digitally distracted with today’s information overload. Break things down into simple terms and give a limited number of choices—ideally three.”
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Stay up-to-date
Aastha Shaw via Clearout
An email marketing database decays by 20%-30% every year. Do regular cleaning and maintenance to keep it up-to-date.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Leave irrelevant behind
Michael Witham and Danial Murray via The Marketing Millennials
“Leave behind is irrelevant content that you used just to drive traffic to your site. It wasn’t helpful then, and it certainly isn’t helpful now.”
SEO | Takeaway Submitted by Sophia, Content Marketer
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Email perspective
Alexander Ang via Medium
Twelve things to give email marketing specialists perspective on what they should be doing in 2025.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Give a sneak peek
Oli Gardner via Unbounce
Boost conversions on your landing pages by adding a preview—people love a try-before-you-buy concept and it builds trust.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Headline hacks
Kushagra Oberoi via Medium
Good headlines have at least one of these: rhyming, instant benefit + objection handling, specific outcome, truth, metaphors, or an emotional problem.
Writing | Takeaway Submitted by Jessica, Email Marketer
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Guesswork-free content
Megan Mahoney via Copyblogger
“A repeatable framework makes content creation easier because you're focusing on answers, not new ideas.”
Design | Takeaway Submitted by Martha, Email Marketer
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Fewer clicks, more AI
Tomasz Tunguz
“The better the AI performs, the fewer websites I’ll visit.”
AI | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Stupid simple
Sara Grillo via LinkedIn
Eliminate all words with more than four syllables from anything you write.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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