Address the elephant

Anthony Robert via Medium

“If you don’t say what everyone is thinking, it makes you seem unaware.”

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Sticky information

Angela Duckworth & Stephen Dubner via Freakonomics

“Stories are just about the stickiest form of information that there is.”

Writing | Takeaway Submitted by Martha, Email Marketer

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Offer a teaser

Neil Patel via his blog

“It’s human nature to be curious. Use this to your advantage by crafting subject lines that pique interest. Don’t give away all the information—just offer a teaser.”

Email Marketing | Takeaway Submitted by Sophia, Content Marketer

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Camera eye contact

Jancee Dunn via The New York Times

“People are perceived as more likable and trustworthy when they gaze at their webcam.”

Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Extend your marketing tools

Markairn T. via Medium

“If you’re not using Chrome extensions yet, you’re missing out on one of the easiest ways to work faster, smarter, and more efficiently.”

Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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From Roadblocks to Pathways

Jacob Falkovich via Lesswrong

“If you think you’re running 10 minutes late, text to say you’ll be 15 minutes late. That way, the other person gets one disappointment and one pleasant surprise.”

Account Management | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Post-Sale Power

Benji Hyam via Marketing Milk

“Marketing is a lot more powerful after you make the sale.”

Sales | Takeaway Submitted by  Martha, Email Marketer

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Stamina is a Quiet Advantage

Via Kupajo Blog

“Stamina is the ability to stay true to your values and commitments, especially when it’s hard to do so.”

Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Vanity Metrics

Markarin T. via Medium

“If it’s not converting, retaining, or growing your brand in a meaningful way, it’s just another vanity metric.”

Account Management | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Storytelling Species

Angela Duckworth and Stephen Dubner via No Stupid Questions Podcast

"It is fascinating to me how strong our narrative muscle is. And we’re flexing it all the time, whether it’s good for us or not.”

Writing | Takeaway Submitted by  Sophia, Email Marketer

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