Fight off AI

Jessie Willms and Shelby Blackley via WTF is SEO?

“In a world with AI Overviews, the only way for publishers to stand out amidst a sea of commoditized news is to distinguish their brand through distinctive, high-quality journalism that truly understands and serves their audiences.”

SEO | Takeaway Submitted by Sophia, Content Marketer

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Ask for more

Taylor Dykes via Nielsen Norman Group 

Asking for multiple options right away increases the chances of finding a good option.

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Simplicity sells

Krista Doyle via Jasper AI

“Simplicity is key when it comes to marketing emails.”

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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Learn to talk

Greg Kratz via FlexJobs

Learn people’s communication preferences. “Figure out who likes what, and then try to communicate in the way that meets their needs.”

Teamwork | Takeaway Submitted by Martha, Email Marketer

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Start at the end

Matt Abrahams and Matthew Dicks via Think Fast Talk Smart

Oftentimes, a story is best told not chronologically.

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Email still reigns

Katrina Kirsch via HubSpot

46% of smartphone users still prefer to hear from brands via email over other channels.

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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Look back to move forward

Ana Balashova via Selzy

Nostalgia marketing taps into shared cultural memories, creating an emotional connection that drives loyalty and trust.

Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer

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Impressing, not connecting

Amanda Natividad via SparkToro 

Mistake: writing for your peers, not your audience.

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Loyalty loves effort

Phil Agnew via Nudge

Customers value additional effort—not just how quickly you can get them what they want.

Conversion Rate Optimization | Takeaway Submitted by Jessica, Email Marketer

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Cut out the crowd

via Conversion Rate Expert

Scan your materials for phrases like “Some of you” or “those of you” and switch to “you.” Personalizing the message makes it more direct, relatable, and impactful.

Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer

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