Takeaways

Story > slides

via Think Fast Talk Smart Podcast

“We don’t remember PowerPoint decks—we remember moments and stories.”

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Preview matters

Melissa Pekel via Ongage

“Why bother with your email’s preview text? Because it gives you a second chance to make a first impression and earn those essential opens.”

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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One idea rule

Erik Messaki via Medium

Follow the “one idea, one image” rule. The image and text must stimulate the user’s desire and willingness to take a step toward gratification.

Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Garbage prompts

Joe Domaleski via Medium

“A vague, poorly written prompt will give you something generic and forgettable…”

AI | Takeaway Submitted by Sophia, Content Marketer

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Design influences

Rob McKaughan via Microsoft

Font color and choice are not merely aesthetic. They influence people.

Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Clean out ghosts

Amarpreet Singh via Medium

“It’s better to have a smaller, active list than a massive one filled with ghost subscribers.”

Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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One why

April Dunford via Lenny’s Newsletter

“If we give prospects 10 reasons why, they won’t remember more than a couple.”

Strategy & Planning | Takeaway Submitted by Sophia, Content Marketer

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​Start walking

Tom Albrighton via Introscriptive

“Sometimes, the path through the forest only becomes clear once you begin to walk it.”

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Get AI talking

James Owen via ClickIntelligence

“In the age of AI search, ranking isn’t enough. Your brand needs to be mentioned.”

SEO | Takeaway Submitted by Sophia, Content Marketer

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The brand bridge

Joe Domaleski via Medium

“At its essence, marketing connects people—consumers seeking products and services with businesses aiming to reach them.”

Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer

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