Refresh regularly
Alex Manea via Medium
Don’t stop at writing an article. Keep it on top of the SERPs by regularly monitoring and updating it.
SEO | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Avoid the anxious
Charles Miller via James Clear’s blog
Spend part of your day going fast, the rest going slow, and avoid the anxious middle where you neither relax nor move forward.
Productivity | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Single-sighted
Dan Oshinsky via Inbox Collective
Stop letting one metric define success. Look at multiple metrics to get a clearer read on your audience and their needs.
Strategy & Planning | Takeaway submitted by Martha, Email Marketer
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Pain sticks
via Think Fast, Talk Smart Podcast
Use negative words to make your message stick; people remember pain better than pleasure.
Writing | Takeaway submitted by Sophia, Content Marketer
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Not a candy bar
via Conversion Rate Experts
Short copy might sell a candy bar, but serious prospects demand more—give them the information they’re hungry for.
Conversion Rate Optimization | Takeaway submitted by Martha, Email Marketer
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Human advantage
Joe Domaleski via Medium
Invest in human-created content to differentiate yourself as AI content grows.
AI | Takeaway submitted by Sophia, Content Marketer
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1–3–1 method
Ariana van Scherrenburg via Medium
When writing case studies, follow this framework: 1 headline, 3 lines of body copy, and 1 Artifact (a single image of your process, or even a short 5-second video).
Writing | Takeaway submitted by Leah, Digital Marketer
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“F*** off contact page”
Nic Chan via her blog
Don’t do the “f*** off contact page.” For service businesses that rely on trust, helpfulness, and lead generation, hiding contact options is self-sabotage.
Conversion Rate Optimization | Takeaway submitted by Sophia, Content Marketer
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Headline salesman
Farjad Taheer via OptinMonster
Make your headline your selling point, because “59% of people will share an article without reading it first, or ever.”
Writing | Takeaway submitted by Leah, Digital Marketer
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Unicode★impact
via upland
Experiment with Unicode in subject lines using A/B testing to see if it works for your audience.
Email Marketing | Takeaway submitted by Sophia, Content Marketer
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