Play the game
via Marketer Milk
“If you have something valuable to say, you do the world a disservice by turning a blind eye to how algorithms are designed just because you don’t want to ‘play the game.’”
SEO | Takeaway Submitted by Martha, Email Marketer
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The real problem
James Clear via his 3-2-1 Newsletter
“It’s remarkable how often the real problem is not what happened but how it was communicated.”
Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Opening decisions
Steven Macdonald via SuperOffice
“Sender name and subject line of an email are the main influencers of whether someone will open a message–nearly 80% of those surveyed said these were their deciding factors.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Ask your boss
Rogelberg, Kreamer, & Meredith via Harvard Business Review
28 questions to ask your boss in your one-on-one meetings.
Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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HTML validation
via Nu HTML Checker
Use this HTML validator to double-check your code. The last thing you need is a broken link or design.
Technology | Takeaway Submitted by Sophia, Content Marketer
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Write naturally
Dickie Bush via Ship 30 for 30
“Write the way you talk. Naturally...And yet, some writers sound nothing like they do in real life.”
Writing | Takeaway Submitted by Martha, Email Marketer
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Make CTAs specific
via Holistic Email Marketing
Make the CTA specific enough to encourage people to click on it before they’ve even read the email.
Writing | Takeaway Submitted by Sophia, Content Marketer
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+20% content strategy
Jack Appleby via Future Social
Double your output of any content that’s +20% over the median. Cut any content that’s in the -20% realm.
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Unstuck design
Robin Rendle via his blog
Design is a process of getting stuck…a whiteboard is the best tool for getting unstuck—perhaps the best prototyping tool.
Productivity | Takeaway Submitted by Rachael, Project Manager
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Early feedback wins
James Clear via his 3-2-1 Newsletter
Early feedback is usually better than late criticism.
Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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