Tangled thoughts
NYT Well via Instagram
In a room, your thoughts become a tangled mess. Step outside, and they have space to move, grow, and form something new.
Productivity | Takeaway Submitted by Rachael, Project Manager
Read Source
Content overload
Jessica Apotheker via TED
Generative AI is creating content overload because it recycles existing material. We'll still need copywriters to craft meaningful content.
AI | Takeaway Submitted by Jessica, Email Marketer
Read Source
Knowledge curse
Making Websites Win via Conversion Rate Experts
Marketers and designers are cursed with knowledge. They struggle to see their websites like first-time visitors and need extensive user testing to overcome it.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Email Marketer
Read Source
Good list hygiene
Pooja Raje and Dan Stone via Braze
“Even legitimate email senders could end up with spam traps in their mailing list if they’re not practicing good list hygiene and have poor list acquisition techniques.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
Read Source
4 Cs
Benjamin Watkins via Medium
Clear, compelling, concise, and credible. These are the 4 Cs that are fundamental to writing great copywriting.
Copywriting | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Play the game
via Marketer Milk
“If you have something valuable to say, you do the world a disservice by turning a blind eye to how algorithms are designed just because you don’t want to ‘play the game.’”
SEO | Takeaway Submitted by Martha, Email Marketer
Read Source
The real problem
James Clear via his 3-2-1 Newsletter
“It’s remarkable how often the real problem is not what happened but how it was communicated.”
Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Opening decisions
Steven Macdonald via SuperOffice
“Sender name and subject line of an email are the main influencers of whether someone will open a message–nearly 80% of those surveyed said these were their deciding factors.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
Read Source
Ask your boss
Rogelberg, Kreamer, & Meredith via Harvard Business Review
28 questions to ask your boss in your one-on-one meetings.
Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
HTML validation
via Nu HTML Checker
Use this HTML validator to double-check your code. The last thing you need is a broken link or design.
Technology | Takeaway Submitted by Sophia, Content Marketer
Read Source