2>1>0
James Clear via his 3-2-1 Newsletter
“Two is twice as good as one, but one is infinitely better than zero.”
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Shorten it
via Seth's Blog
The most direct way to improve your writing is to make your sentences shorter.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Trigger the psyche
Melissa Zehner via SendGrid
“Most last-chance emails leverage at least one psychological trigger—urgency, scarcity, or brevity.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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From noise to noteworthy
via Really Good Emails
Craft human-centered, high-impact emails to help your message get opened and read instead of ignored.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Subconscious decisions
via Marketing Millennials
“Up to 95% of purchase decision-making takes place in the subconscious mind.”
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Go on tour
Devin Reed via The Marketing Millennials
“Before touching ANYTHING when it comes to your content strategy, spend 2-4 weeks on a listening tour.”
Strategy & Planning | Takeaway Submitted by Sophia, Content Marketer
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Robot clicks
Alison Gootee via Braze
While bot clicks aren’t new, they are becoming a more prevalent issue in email marketing.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Trade followers for emails
Rand Fishkin via SparkToro
It’s better to trade 1,000 new followers for a single email subscriber. That’s how lopsided the value-exchange is.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Your problem matters
The Growtharo via Medium
“Instead of telling people how to solve a problem, help them understand why the problem matters.”
Writing | Takeaway Submitted by Jessica, Email Marketer
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Abandoned by Google
Tim Soulo via LinkedIn
“96.55% of web pages get 0 traffic from Google.”
SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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