Tell a problem

Shruthi Sundaram via Medium

“Do you want people to pay attention to what you’re saying? Tell a story—define a problem your customer has and solve it.”

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Own your content

Louis Grenier via his STFO Daily Newsletter

“Don’t build your content house on rented land,” Joe Pulizzi said.

Strategy & Planning | Takeaway Submitted by Jessica, Email Marketer

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Give what

Susmit Panda via Email Uplers

“Your target audience doesn’t care what you’re offering. They’re only interested in whether or not you’re giving them what they want in the way they want it.”

Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer

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Remove distractions

Complete Conversion Optimization Course via Udemy

Always make sure there is focus on the right elements. Remove distracting and irrelevant content.

Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer

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46 for small

2024 Small Business Marketing Report via VistaPrint

“46% of consumers regularly seek out small businesses in their community.”

Strategy & Planning | Takeaway Submitted by Martha, Email Marketer

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Failure follows

Shankar Vedantam and Lauren Eskreis-Winkler via Hidden Brain

In a study, people who were told that they failed retain less information than people who were told they were correct.

Productivity | Takeaway Submitted by Rachael, Project Manager

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Unsub from irrelevancy

via SalesIntel

“43% unsubscribe if they believe the email content is no longer relevant to them.”

Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Business hour opens

via SendGrid

When it comes to open rates, business hours reign supreme.

Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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User-generated content

Camilla Mackeviciute via Sender

“With UGC, you’re telling relatable stories that deepen the connection between your brand and its community members.”

Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer

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Don’t hard code

Skip Fidura, Kath Pay, Stefanie Maidstone, and Anna Levitin via Holistic Email Marketing

Avoid hard-coded CTAs that you can’t change regularly since that will affect being able to align the CTA with the email content.

Writing | Takeaway Submitted by Sophia, Email Marketer

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