Be a softie

Erik D. Kennedy via his newsletter

Soft things feel friendly.

Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Magnets they want

Chase Dimond via LinkedIn

7 tips for creating a lead magnet people actually want.

Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer

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Remember when…

Benjamin Watkins via Medium

“Nostalgia bias taps into your emotions.”

Writing | Takeaway Submitted by Jessica, Email Marketer

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What do you think?

David C. Baker and Blair Enns via 2Bobs

Email provides a pretty reliable feedback loop.

Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Produce joy

via Marketer Milk

“What makes a good product? It’s something that makes people feel good to use—it gives people joy.”

Sales | Takeaway Submitted by Martha, Email Marketer

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Ask less

via Conversion Rate Experts

If you ask for less, you don’t need to use as many words. Redesign your conversion funnel so that each step becomes less commitment.

Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer

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Content deep dive

David C. Baker & Blair Enns via 2Bobs

Go an inch wide and a mile deep in your content.

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Keep it simple

via Marketer Milk Newsletter

“People love designs that make their lives simpler.”

Design | Takeaway Submitted by Martha, Email Marketer

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Consistently reliable

Rand Fishkin via SparkToro

“Email is the most consistent, reliable marketing channel on the web.”

Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Care vs. Competition

via Marketer Milk Newsletter

“Competition is an illusion if you’re creating stuff you genuinely care about.”

Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer

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