Inbox unboxing
Jason Wise via EarthWeb
“99% of email users check their inboxes at least once every day.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Knowledge productivity
via Panopto
“The average large US business loses $47 million in productivity each year as a direct result of inefficient knowledge sharing.”
Productivity | Takeaway Submitted by Jessica, Email Marketer
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Be relatable
Benjamin Watkins via Medium
“Relatability is everything in copywriting. Customers buy from brands they relate to. They trust. They buy from brands that are empathetic and make them feel heard.”
Writing | Takeaway Submitted by Martha, Email Marketer
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Uncrowd CTAs
Oli Gardner via Unbounce
Ensure that the CTA stands out by avoiding a crowded layout. Make it easy for them to know where to click.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Date Google docs
via WebNots
In Google Docs, type “@date” to pick a date from the calendar or “@Friday” (or any other day) to insert the date of that specific day.
Productivity | Takeaway Submitted by Rachael, Project Manager
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Tangled thoughts
NYT Well via Instagram
In a room, your thoughts become a tangled mess. Step outside, and they have space to move, grow, and form something new.
Productivity | Takeaway Submitted by Rachael, Project Manager
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Content overload
Jessica Apotheker via TED
Generative AI is creating content overload because it recycles existing material. We'll still need copywriters to craft meaningful content.
AI | Takeaway Submitted by Jessica, Email Marketer
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Knowledge curse
Making Websites Win via Conversion Rate Experts
Marketers and designers are cursed with knowledge. They struggle to see their websites like first-time visitors and need extensive user testing to overcome it.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Email Marketer
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Good list hygiene
Pooja Raje and Dan Stone via Braze
“Even legitimate email senders could end up with spam traps in their mailing list if they’re not practicing good list hygiene and have poor list acquisition techniques.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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4 Cs
Benjamin Watkins via Medium
Clear, compelling, concise, and credible. These are the 4 Cs that are fundamental to writing great copywriting.
Copywriting | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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