Write answers

Chase Dimond via LinkedIn

Your prospects read your copy with a bunch of questions in their heads. Here are 10 questions your copy must answer.

Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Paint a picture

Benjamin Watkins via Medium

“One of the best ways to tell customers about a product is to tell them what it’s like. Paint a picture in their mind.”

Writing | Takeaway Submitted by Martha, Email Marketer

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AI accessibility

Sasha Luccioni via TED Talk

“AI needs to stay accessible so we know how it works, and when it doesn’t work.”

AI | Takeaway Submitted by Jessica, Email Marketer

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1st-time perspective

via Conversion Rate Experts

Regularly review your website from the perspective of a first-time visitor. Use tools like heatmaps and session recordings to see where users struggle.

Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer

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Go transparent

Understanding Design in Email Marketing Course via HubSpot Academy

To optimize for devices in dark mode, make sure all your images, especially logos, have transparent backgrounds.

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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Design iceberg

Pavel Samsonov via Doc

Design is conceptually an iceberg. The simplicity of the final output hides the complexity of the work to produce it.

Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Be bossy

Bernard Meyer via Omnisend

“Don’t assume your recipients know what to do after reading your email. Without a clear and specific call to action, your email campaigns are likely to fall flat.”

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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Easy as PIE

Complete Conversion Rate Optimization Course via Udemy

You can’t test everywhere or everything at once for CRO. Use the PIE prioritization framework: potential, importance, ease.

Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer

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Measure customers

Sanjeevani Kumar via MoEngage

Gauge customer loyalty and satisfaction with the Customer Lifetime Value (CLV) metric.

Account Management | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Email is key

Shayla Price via ActiveCampaign

85% of B2B companies leverage email marketing as a key part of their content marketing.

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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