Website conversion breakdown
via Marketer Milk Newsletter
When people visit your website, this is what usually happens: 100% visit, 10% sign up, 5% use, 1% subscribe, 0.3% stay.Conversion
Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Losing their punch
Luis Berumen Castro via Medium
“There will always be a moment when our metaphors become so stretched out and overutilized that they stop working or, worse, prevent us from fully understanding a higher truth.”
Writing | Takeaway Submitted by Martha, Email Marketer
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Bite-sized messages
via Conversion Rate Experts
“No matter how educated your audience, make your message easy to consume
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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No pressure
Erik Messaki via Medium
On the hero tile, never use the CTA to exert pressure.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Rhyme for a credibility climb
Phil Agnew via Nudge
“Researchers McGlone and Tofighbakhsh found that rhymes boost believability by 17%.”
Writing | Takeaway Submitted by Jessica, Email Marketer
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Pull the trigger
Talia Wolf via GetUpLift
Use psychological triggers in your copy and design to improve conversion rates and increase campaign ROI.
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Legit with 50+
Frank Isca via the Weidert Group
Weidert Group confirms reaching 50+ blog posts triggers Google to deem the website as legit.
Blogging | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Serve leadership
Russ Klein via the American Marketing Association
Leadership is a service to the team.
Teamwork | Takeaway Submitted by Rachael, Project Manager
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What do they think?
surefoot via their blog
Learn what your users think about your website. Use interviews, surveys, usability testing, and card sorting.
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Make it easy
Staff Writers via B&T
“We overestimate the impact of appeal, we underestimate the impact of friction.”
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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