Give good feedback
André Spiteri via Rocksalt Copy Creatives
To deliver good copy feedback: be specific, consolidate comments, and trust your copywriter’s judgment.
Writing | Takeaway Submitted by Rachael, Project Manager
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Satisfy first
Eeva Raita and Antti Oulasvirta via ScienceDirect
“Positive first impressions lead to higher satisfaction.”
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Take your vitals
Neil Patel via NP Digital
Google’s Core Website Vitals affect ranking. Optimize to pass.
SEO | Takeaway Submitted by Rachael, Project Manager
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Design first impressions
via Kinesis
First impressions are 94% design-related.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Tease the answer
Forbes Communications Council Expert Panel via Forbes
“Craft headlines that state a problem and tease the answer so as to encourage your audience to read on.”
Writing | Takeaway Submitted by Sophia, Content Marketer
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Cancel commodity content
Jay Acunzo via his blog
You can get commodity content anywhere. Use the Idea Impact Matrix to craft higher-impact content.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Make small changes
via Conversion Rate Experts
Update your website frequently with small, incremental changes rather than waiting for major redesigns. This approach keeps your site nimble and responsive to user feedback.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Trust in 3
Frances Frei via TED Talk
Trust has 3 components: Authenticity, rigor in your logic, and empathy.
Writing | Takeaway Submitted by Sophia, Content Marketer
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Expert or AI?
Ben Guttmann via his blog
In a world where anyone can create any content using AI without being an actual expert, it has become difficult for users to trust online content.
AI | Takeaway Submitted by Martha, Email Marketer
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Website price tags
Growth-Driven Design Fundamentals via HubSpot Academy
“The average website redesign for a small- to medium-sized business can cost between $15,000 and $80,000, and even more for an enterprise business.”
Design | Takeaway Submitted by Martha, Email Marketer
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