C x 3
Greg Kratz via FlexJobs
“No matter how you’re communicating, you won’t go wrong if you focus on these three Cs: Clear, Consistent, and Concise.”
Writing | Takeaway Submitted by Martha, Email Marketer
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Landing page play button
Tajammul Pangarkar via Market.us Scoop
“Using videos on landing pages can increase conversions by 86%.”
Conversion Rate Optimization | Takeaway Submitted by Jessica, Email Marketer
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Personal professional
Anton Sten vis his blog
“I am a professional because I am personal.”
Teamwork | Takeaway Submitted by Martha, Email Marketer
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Get in their head
Complete Conversion Optimization Course via Udemy
Get inside your client’s head. Ask: “What’s going on in your life that made you decide to purchase this product or service?”
Strategy & Planning | Takeaway Submitted by Jessica, Email Marketer
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Just-right engagement
Dela Quist via Only Influencers
“While avoiding excessive emails is important, a weekly email can balance top-of-mind engagement and avoid email fatigue.”
Email Marketing | Takeaway Submitted by Sophia, Content Marketer
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Tell a problem
Shruthi Sundaram via Medium
“Do you want people to pay attention to what you’re saying? Tell a story—define a problem your customer has and solve it.”
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Own your content
Louis Grenier via his STFO Daily Newsletter
“Don’t build your content house on rented land,” Joe Pulizzi said.
Strategy & Planning | Takeaway Submitted by Jessica, Email Marketer
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Give what
Susmit Panda via Email Uplers
“Your target audience doesn’t care what you’re offering. They’re only interested in whether or not you’re giving them what they want in the way they want it.”
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Remove distractions
Complete Conversion Optimization Course via Udemy
Always make sure there is focus on the right elements. Remove distracting and irrelevant content.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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46 for small
2024 Small Business Marketing Report via VistaPrint
“46% of consumers regularly seek out small businesses in their community.”
Strategy & Planning | Takeaway Submitted by Martha, Email Marketer
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