Failure follows

Shankar Vedantam and Lauren Eskreis-Winkler via Hidden Brain

In a study, people who were told that they failed retain less information than people who were told they were correct.

Productivity | Takeaway Submitted by Rachael, Project Manager

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Unsub from irrelevancy

via SalesIntel

“43% unsubscribe if they believe the email content is no longer relevant to them.”

Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Business hour opens

via SendGrid

When it comes to open rates, business hours reign supreme.

Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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User-generated content

Camilla Mackeviciute via Sender

“With UGC, you’re telling relatable stories that deepen the connection between your brand and its community members.”

Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer

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Don’t hard code

Skip Fidura, Kath Pay, Stefanie Maidstone, and Anna Levitin via Holistic Email Marketing

Avoid hard-coded CTAs that you can’t change regularly since that will affect being able to align the CTA with the email content.

Writing | Takeaway Submitted by Sophia, Email Marketer

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Inbox unboxing

Jason Wise via EarthWeb

“99% of email users check their inboxes at least once every day.”

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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Knowledge productivity

via Panopto

“The average large US business loses $47 million in productivity each year as a direct result of inefficient knowledge sharing.”

Productivity | Takeaway Submitted by Jessica, Email Marketer

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Be relatable

Benjamin Watkins via Medium

“Relatability is everything in copywriting. Customers buy from brands they relate to. They trust. They buy from brands that are empathetic and make them feel heard.”

Writing | Takeaway Submitted by Martha, Email Marketer

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Uncrowd CTAs

Oli Gardner via Unbounce

Ensure that the CTA stands out by avoiding a crowded layout. Make it easy for them to know where to click.

Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer

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Date Google docs

via WebNots

In Google Docs, type “@date” to pick a date from the calendar or “@Friday” (or any other day) to insert the date of that specific day.

Productivity | Takeaway Submitted by Rachael, Project Manager

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