Cancel commodity content
Jay Acunzo via his blog
You can get commodity content anywhere. Use the Idea Impact Matrix to craft higher-impact content.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Make small changes
via Conversion Rate Experts
Update your website frequently with small, incremental changes rather than waiting for major redesigns. This approach keeps your site nimble and responsive to user feedback.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Trust in 3
Frances Frei via TED Talk
Trust has 3 components: Authenticity, rigor in your logic, and empathy.
Writing | Takeaway Submitted by Sophia, Content Marketer
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Expert or AI?
Ben Guttmann via his blog
In a world where anyone can create any content using AI without being an actual expert, it has become difficult for users to trust online content.
AI | Takeaway Submitted by Martha, Email Marketer
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Website price tags
Growth-Driven Design Fundamentals via HubSpot Academy
“The average website redesign for a small- to medium-sized business can cost between $15,000 and $80,000, and even more for an enterprise business.”
Design | Takeaway Submitted by Martha, Email Marketer
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No vague CTAs
Benjamin Watkins via Medium
“Call out the exact solution.”
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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AI overload
Ben Guttmann via his blog
ChatGPT is notoriously verbose.
AI | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Create narrative arcs
Chase Dimond via X
Introduce a relatable scenario, build a conflict, and conclude with a resolution that your product offers.
Writing | Takeaway Submitted by Sophia, Content Marketer
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Content needs skill
Tim Stoddart via Copyblogger
Because of AI, the skill used to create the content is more important than ever.
Strategy & Planning | Takeaway Submitted by Martha, Email Marketer
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Under 2-3 minutes
Sean Peek via Business News Daily
“A rule of thumb is that if your emails take longer than two to three minutes to read, they’re likely to be ignored.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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