Copy eye contact
Marketing Copywriting Course via LinkedIn Learning
Copy that addresses the reader works 25-30% better on average. Make eye contact through your words to grab their attention.
Writing | Takeaway Submitted by Jessica, Email Marketer
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Load time liability
Complete Conversion Optimization Course via Udemy
Page speed is extremely important. If your site takes too long to load, your visitor will get impatient, leave, and never convert.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Share small to go big
Jay Acunzo via his blog
Use the Personal Memory + Realization = Insight storytelling framework to share a small story and arrive at a big revelation.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Not so good
Chase Dimond via LinkedIn
“A good email that no one opens is no longer a good email.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Getting emotional
Kristen McCormick via WordStream
Emotions drive decisions. Use powerful words from this Emotional and Feeling Color Wheel to get customers to act.
Writing | Takeaway Submitted by Martha, Email Marketer
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16 copywriting mistakes
Carmine Mastropierro via Mastro Commerce
“Good copywriting can generate up to 8x more traffic.” Here are 16 mistakes to avoid.
Writing | Takeaway Submitted by Martha, Email Marketer
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Make them stay
via TopHat
“Remember, in the realm of digital marketing, your website is more than just a URL; it’s your brand’s home. Make sure it’s a place where visitors—and conversions—want to stay.”
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Micro conversion commitments
The Complete DIY Guide To Improving Conversions via HubSpot
“Micro conversions are low-involvement commitments from a visitor, like an ebook download or a newsletter subscription.”
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Write your wrongs
Benjamin Watkins via Medium
8 easy ways to improve your copywriting process.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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AI sucks
via Marketer Milk
Learning from subpar AI content is a huge opportunity for publishers that are serious about building a brand and genuinely helping others.
AI | Takeaway Submitted by Martha, Email Marketer
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