Write naturally
Dickie Bush via Ship 30 for 30
“Write the way you talk. Naturally...And yet, some writers sound nothing like they do in real life.”
Writing | Takeaway Submitted by Martha, Email Marketer
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Make CTAs specific
via Holistic Email Marketing
Make the CTA specific enough to encourage people to click on it before they’ve even read the email.
Writing | Takeaway Submitted by Sophia, Content Marketer
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+20% content strategy
Jack Appleby via Future Social
Double your output of any content that’s +20% over the median. Cut any content that’s in the -20% realm.
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Unstuck design
Robin Rendle via his blog
Design is a process of getting stuck…a whiteboard is the best tool for getting unstuck—perhaps the best prototyping tool.
Productivity | Takeaway Submitted by Rachael, Project Manager
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Early feedback wins
James Clear via his 3-2-1 Newsletter
Early feedback is usually better than late criticism.
Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Write answers
Chase Dimond via LinkedIn
Your prospects read your copy with a bunch of questions in their heads. Here are 10 questions your copy must answer.
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Paint a picture
Benjamin Watkins via Medium
“One of the best ways to tell customers about a product is to tell them what it’s like. Paint a picture in their mind.”
Writing | Takeaway Submitted by Martha, Email Marketer
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AI accessibility
Sasha Luccioni via TED Talk
“AI needs to stay accessible so we know how it works, and when it doesn’t work.”
AI | Takeaway Submitted by Jessica, Email Marketer
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1st-time perspective
via Conversion Rate Experts
Regularly review your website from the perspective of a first-time visitor. Use tools like heatmaps and session recordings to see where users struggle.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Go transparent
Understanding Design in Email Marketing Course via HubSpot Academy
To optimize for devices in dark mode, make sure all your images, especially logos, have transparent backgrounds.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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