No vague CTAs
Benjamin Watkins via Medium
“Call out the exact solution.”
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
AI overload
Ben Guttmann via his blog
ChatGPT is notoriously verbose.
AI | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Create narrative arcs
Chase Dimond via X
Introduce a relatable scenario, build a conflict, and conclude with a resolution that your product offers.
Writing | Takeaway Submitted by Sophia, Content Marketer
Read Source
Content needs skill
Tim Stoddart via Copyblogger
Because of AI, the skill used to create the content is more important than ever.
Strategy & Planning | Takeaway Submitted by Martha, Email Marketer
Read Source
Under 2-3 minutes
Sean Peek via Business News Daily
“A rule of thumb is that if your emails take longer than two to three minutes to read, they’re likely to be ignored.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
Read Source
Copy eye contact
Marketing Copywriting Course via LinkedIn Learning
Copy that addresses the reader works 25-30% better on average. Make eye contact through your words to grab their attention.
Writing | Takeaway Submitted by Jessica, Email Marketer
Read Source
Load time liability
Complete Conversion Optimization Course via Udemy
Page speed is extremely important. If your site takes too long to load, your visitor will get impatient, leave, and never convert.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
Read Source
Share small to go big
Jay Acunzo via his blog
Use the Personal Memory + Realization = Insight storytelling framework to share a small story and arrive at a big revelation.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Not so good
Chase Dimond via LinkedIn
“A good email that no one opens is no longer a good email.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
Read Source
Getting emotional
Kristen McCormick via WordStream
Emotions drive decisions. Use powerful words from this Emotional and Feeling Color Wheel to get customers to act.
Writing | Takeaway Submitted by Martha, Email Marketer
Read Source