Can then do
Brodherson, Ellinas, See, & Tas via Harvard Business Review
“If you don’t know what marketing can do, you can’t know what it should be doing.”
Strategy & Planning | Takeaway Submitted by Martha, Email Marketer
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Load time countdown
Complete Conversion Optimization via Udemy
A 1-3 second page load time has a 32% bounce chance. Move that up to just 5 seconds, and the bounce rate increases to 90%.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Write conversationally
Benjamin Watkins via Medium
“Talk to them like you know them. Like you know what they want.”
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Frontload action
via Conversion Rate Experts
Make sentences easier to read by minimizing the distance between the start of the subject and the end of the verb.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Design to convince
Understanding Design in Email Marketing via HubSpot Academy
“An email’s design can determine whether it’s read or ignored. Your email design needs to convince them to read your words.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Sell stories
Benjamin Watkins via Medium
“People are drawn to stories. Not boring facts.” Give people a reason to read about your brand and product.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Open trust
Annie McGreevy & Aubrey Harper via Klaviyo
“If they’re not opening the email, they can’t click it. Use the subject line to build trust.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Formula > Magic
via HubSpot
“CRO focuses on improving the website experience of your visitors. It’s not a magic formula to getting more customers.”
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Email 1st
via SalesIntel
58% of professionals check their emails before doing anything else online.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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5 steps of keyword research
HubSpot Academy SEO Certification Course
Understand your customers, choose your topics, find your search terms, note search volume, and organize your keywords.
SEO | Takeaway Submitted by Martha, Email Marketer
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