16 copywriting mistakes
Carmine Mastropierro via Mastro Commerce
“Good copywriting can generate up to 8x more traffic.” Here are 16 mistakes to avoid.
Writing | Takeaway Submitted by Martha, Email Marketer
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Make them stay
via TopHat
“Remember, in the realm of digital marketing, your website is more than just a URL; it’s your brand’s home. Make sure it’s a place where visitors—and conversions—want to stay.”
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Micro conversion commitments
The Complete DIY Guide To Improving Conversions via HubSpot
“Micro conversions are low-involvement commitments from a visitor, like an ebook download or a newsletter subscription.”
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Write your wrongs
Benjamin Watkins via Medium
8 easy ways to improve your copywriting process.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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AI sucks
via Marketer Milk
Learning from subpar AI content is a huge opportunity for publishers that are serious about building a brand and genuinely helping others.
AI | Takeaway Submitted by Martha, Email Marketer
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Can then do
Brodherson, Ellinas, See, & Tas via Harvard Business Review
“If you don’t know what marketing can do, you can’t know what it should be doing.”
Strategy & Planning | Takeaway Submitted by Martha, Email Marketer
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Load time countdown
Complete Conversion Optimization via Udemy
A 1-3 second page load time has a 32% bounce chance. Move that up to just 5 seconds, and the bounce rate increases to 90%.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Write conversationally
Benjamin Watkins via Medium
“Talk to them like you know them. Like you know what they want.”
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Frontload action
via Conversion Rate Experts
Make sentences easier to read by minimizing the distance between the start of the subject and the end of the verb.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Design to convince
Understanding Design in Email Marketing via HubSpot Academy
“An email’s design can determine whether it’s read or ignored. Your email design needs to convince them to read your words.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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