Change the scene
Henneke via Enchanting Marketing
Change the scene from “This book was so boring, I couldn’t get through” to “This book was so chewy, I choked.”
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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What’s your incentive?
via Marketer Milk
“When I sit down to think of a marketing plan, the first question I always ask myself is ‘What is someone’s incentive to use this product or service?’”
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Precision instrument
Alex Garcia via Marketing Examined
“For all its apparent simplicity, a CTA is a precision instrument, not a blunt tool. To be effective, it must have three qualities: Clarity, Specificity, Compulsion.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Not a penny more
via Conversion Rate Experts
“The obvious reason to improve your conversion rate is to earn more customers without having to spend a penny more on advertising.”
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Reputation echoes
James Clear via his 3-2-1 Newsletter
“Reputation is the echo of your actions.”
Account Management | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Caffeinate readers
Henneke via Enchanting Marketing
Jolt your readers awake with vivid, fresh metaphors.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Ease wordiness worries
Dickie Bush via Ship 30 for 30
“The easiest way to find when you’re being too wordy? Read everything aloud before you publish it. Simplify if you find yourself fumbling over words or out of breath.”
Writing | Takeaway Submitted by Martha, Email Marketer
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Focus content
Larry Li via Conversion Fanatics
“Clutter overwhelms your website visitors and makes it hard for visitors to find what they’re looking for…Focus on best-selling products or simple design that guides visitors to the next step.”
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Artsy science
via Marketer Milk
“Marketing is both an art (what you say) and a science (how/where you distribute it).”
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Be clear
James Clear via his 3-2-1 Newsletter
Nobody likes getting bad news, but everyone appreciates clarity. Don’t give indirect feedback—address the real issue from the beginning.
Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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