Design iceberg
Pavel Samsonov via Doc
Design is conceptually an iceberg. The simplicity of the final output hides the complexity of the work to produce it.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Be bossy
Bernard Meyer via Omnisend
“Don’t assume your recipients know what to do after reading your email. Without a clear and specific call to action, your email campaigns are likely to fall flat.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Easy as PIE
Complete Conversion Rate Optimization Course via Udemy
You can’t test everywhere or everything at once for CRO. Use the PIE prioritization framework: potential, importance, ease.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Measure customers
Sanjeevani Kumar via MoEngage
Gauge customer loyalty and satisfaction with the Customer Lifetime Value (CLV) metric.
Account Management | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Email is key
Shayla Price via ActiveCampaign
85% of B2B companies leverage email marketing as a key part of their content marketing.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Give good feedback
André Spiteri via Rocksalt Copy Creatives
To deliver good copy feedback: be specific, consolidate comments, and trust your copywriter’s judgment.
Writing | Takeaway Submitted by Rachael, Project Manager
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Satisfy first
Eeva Raita and Antti Oulasvirta via ScienceDirect
“Positive first impressions lead to higher satisfaction.”
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Take your vitals
Neil Patel via NP Digital
Google’s Core Website Vitals affect ranking. Optimize to pass.
SEO | Takeaway Submitted by Rachael, Project Manager
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Design first impressions
via Kinesis
First impressions are 94% design-related.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Tease the answer
Forbes Communications Council Expert Panel via Forbes
“Craft headlines that state a problem and tease the answer so as to encourage your audience to read on.”
Writing | Takeaway Submitted by Sophia, Content Marketer
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