Sell stories
Benjamin Watkins via Medium
“People are drawn to stories. Not boring facts.” Give people a reason to read about your brand and product.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Open trust
Annie McGreevy & Aubrey Harper via Klaviyo
“If they’re not opening the email, they can’t click it. Use the subject line to build trust.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Formula > Magic
via HubSpot
“CRO focuses on improving the website experience of your visitors. It’s not a magic formula to getting more customers.”
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Email 1st
via SalesIntel
58% of professionals check their emails before doing anything else online.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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5 steps of keyword research
HubSpot Academy SEO Certification Course
Understand your customers, choose your topics, find your search terms, note search volume, and organize your keywords.
SEO | Takeaway Submitted by Martha, Email Marketer
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Change the scene
Henneke via Enchanting Marketing
Change the scene from “This book was so boring, I couldn’t get through” to “This book was so chewy, I choked.”
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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What’s your incentive?
via Marketer Milk
“When I sit down to think of a marketing plan, the first question I always ask myself is ‘What is someone’s incentive to use this product or service?’”
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Precision instrument
Alex Garcia via Marketing Examined
“For all its apparent simplicity, a CTA is a precision instrument, not a blunt tool. To be effective, it must have three qualities: Clarity, Specificity, Compulsion.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Not a penny more
via Conversion Rate Experts
“The obvious reason to improve your conversion rate is to earn more customers without having to spend a penny more on advertising.”
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Reputation echoes
James Clear via his 3-2-1 Newsletter
“Reputation is the echo of your actions.”
Account Management | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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