Bard > ChatGPT
Neil Patel via LinkedIn
People prefer Bard-generated content over ChatGPT.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Key to keywords
via Hubspot Academy
“Your keyword strategy should contain a mix of long tail and body keywords, guided by head terms.”
SEO | Takeaway Submitted by Martha, Email Marketer
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Empathy is ongoing
Carmen Collins via the Content Marketing Institute
Empathy is walking beside someone until your shoes start to feel like theirs. It’s not a moment; it requires constant communication and deep understanding.
Blogging | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Your most-seen website element
Jessie Willms and Shelby Blackley via WTF is SEO?
“The navigation bar is the most-seen element as it’s included on every page of the website. A good navigation improves user experience, helping readers find content on subjects they care about.”
Site Maps | Takeaway Submitted by Sophia, Content Marketer
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Opt for opt-ins
Chloe West via Sprout Social
Key places to include email opt-in forms: home page, footer, blog feed, pop-up, landing pages.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Design the fold
Huei-Hsin Wang via the Nielsen Norman Group
The fold, the area of the page visible without scrolling, is pivotal because users are inclined to scroll further only if what’s displayed above the fold captures their interest.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Share $$$
Sam Dunning via the Marketing Millennials
“I don’t want to sit on a 30-45 minute qualification call to then realize that you’re 10x what I’ve budgeted. Just share the price of your offer on your website.”
Sales | Takeaway Submitted by Sophia, Content Marketer
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Ask why x5
via Mind Tools
“The 5 Whys technique is a problem-solving method that involves asking “Why?” 5 times to uncover the root cause of a problem.
Teamwork | Takeaway Submitted by Sophia, Content Marketer
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AI hot air
Donald Miller via the Business Made Simple Podcast
The use of AI’s go-to adjectives like “intricate,” “innovative,” meticulous,” and “versatile” has skyrocketed.
AI | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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SEO KPIs
HubSpot Academy SEO Certification Course
Keep track of these SEO metrics: organic traffic, keyword ranking, conversion rate, bounce rate, page load time, and backlinks built.
SEO | Takeaway Submitted by Martha, Email Marketer
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