Caffeinate readers

Henneke via Enchanting Marketing

Jolt your readers awake with vivid, fresh metaphors.

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Ease wordiness worries

Dickie Bush via Ship 30 for 30

“The easiest way to find when you’re being too wordy? Read everything aloud before you publish it. Simplify if you find yourself fumbling over words or out of breath.”

Writing | Takeaway Submitted by Martha, Email Marketer

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Focus content

Larry Li via Conversion Fanatics

“Clutter overwhelms your website visitors and makes it hard for visitors to find what they’re looking for…Focus on best-selling products or simple design that guides visitors to the next step.”

Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer

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Artsy science

via Marketer Milk

“Marketing is both an art (what you say) and a science (how/where you distribute it).”

Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer

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Be clear

James Clear via his 3-2-1 Newsletter

Nobody likes getting bad news, but everyone appreciates clarity. Don’t give indirect feedback—address the real issue from the beginning.

Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Be a button

Ashley Couto via Medium

If it looks like a button, quacks a button, it should be a button.

Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Sentiment mining

Alexa Phillips via SproutSocial

“Some 44% of business leaders are using sentiment analysis/opinion mining to understand if the consumer behavior is positive, negative or neutral.”

AI | Takeaway Submitted by Jessica, Email Marketer

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Guide the eye

Oli Gardner via Unbounce

Employ visual cues like arrows or lines pointing toward the CTA, guiding the visitor’s eyes through the content toward the action you want them to take.

Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer

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Hook WOW

Neal O’Grady via his newsletter

A “meh” piece of content with a WOW hook has a better chance than a WOW piece of content with a “meh” hook.

Writing | Takeaway Submitted by Martha, Email Marketer

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Priority #1

HubSpot Academy Graphic Design for Beginners

Webpage design should prioritize one thing to be the focal point of the page.

Design | Takeaway Submitted by Martha, Email Marketer

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