Empathetic marketing
Carmen Collins via CM Institute
Marketing with empathy is walking in your customers’ shoes until they start to feel like yours. It requires constant communication and deep understanding.
Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Format first
HubSpot Academy SEO Certification Course
“Google favors content that best answers the search query in a simple, concise format.”
SEO | Takeaway Submitted by Martha, Email Marketer
Read Source
Legible contrast
Rob McKaughan via Microsoft
Higher contrast makes text more believable because of its higher legibility
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Drive conversions
Shanelle Mullin via CXL
6 types of social proof you can use to drive conversions: case studies, testimonials, reviews, social media, trust icons, and data/numbers.
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
Read Source
Present greatness
Donald Miller via the Business Made Simple Podcast
7 parts of a great presentation: The problem you solve, the solution, a bridge, the steps from the problem to the solution, what is at stake, the benefits, and a call to action.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Design the headline
Kate Agena via Medium
Craft your headline for the audience, the purpose, and the context. Write a headline as either a direct statement, a benefit-led statement, or a friendly guide.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Unlock credibility
Tommy Clark via X
Successful social content is built on credibility. Unlock credibility by knowing your target audience.
Social Media | Takeaway Submitted by Sophia, Content Marketer
Read Source
Churchill agrees
Todd Rogers via Writing for Busy Readers
Making reading easier is more effective, kind, and accessible.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strate
Read Source
Search snippets
HubSpot Academy SEO Certification Course
“As Google gets better at understanding search intent, it wants to give searchers an immediate answer. That answer comes in the form of a featured snippet.”
SEO | Takeaway Submitted by Martha, Email Marketer
Read Source
Dangerously “easy”
Chase Dimond via LinkedIn
“Marketing is the most difficult profession that looks ‘easy,’ which is dangerous. Why? Because bad marketing can make great products fail.”
Marketing | Takeaway Submitted by Sophia, Content Marketer
Read Source