Express experience and authority
Alex Manea via Medium
No matter what topic you write about, try to show as much experience, expertise, and authority as possible.
SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Social media isn’t about you
Kristen Baker via HubSpot
80% of your social content should be anything that engages your audience, while only 20% should promote your own brand.
Social Media | Takeaway Submitted by Sophia, Content Marketer
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Subject line dead zone
Ann Wylie via Wylie Communications
“30 to 90 characters is the dead zone, and will reduce the chances of opens and clicks in an email.”
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Human beats AI
Neil Patel via NP Digital’s On Demand Webinar
94.12% of the time, human content outranks AI content when it comes to SEO.
AI | Takeaway Submitted by Jessica, Email Marketer
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Tell to sell
Roger Horberry via HubSpot
Marketing isn’t the stuff you sell—it’s the story you tell.
Writing | Takeaway Submitted by Martha, Email Marketer
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Detect AI text
GPTZero
Test your AI awareness. Was this text written by a human or AI?
AI | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Persuade simply
Scott Adams via Dilbert Blog
“Business writing is about clarity and persuasion. The main technique is keeping things simple. Simple writing is persuasive.”
Writing | Takeaway Submitted by Martha, Email Marketer
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Google EATs
Neil Patel via NP Digital’s On Demand Webinar
Google doesn’t care if the content is AI or human generated, it just cares about the EAT principles: Expertise, Authoritativeness, and Trustworthiness.
SEO | Takeaway Submitted by Jessica, Email Marketer
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Start untrapped
David C. Baker via Punctuation
Don’t be trapped by the things you started. When you start something, think of it as a trial, estimate the duration, stop something else to make room, and make a plan for stopping it.
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Bite the SEO bullet
HubSpot Academy SEO Certification Course
“SEO is ongoing and cumulative: there is no silver bullet or quick fix. It’s a long-term strategy.”
SEO | Takeaway Submitted by Martha, Email Marketer
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