Be a button
Ashley Couto via Medium
If it looks like a button, quacks a button, it should be a button.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Sentiment mining
Alexa Phillips via SproutSocial
“Some 44% of business leaders are using sentiment analysis/opinion mining to understand if the consumer behavior is positive, negative or neutral.”
AI | Takeaway Submitted by Jessica, Email Marketer
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Guide the eye
Oli Gardner via Unbounce
Employ visual cues like arrows or lines pointing toward the CTA, guiding the visitor’s eyes through the content toward the action you want them to take.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Hook WOW
Neal O’Grady via his newsletter
A “meh” piece of content with a WOW hook has a better chance than a WOW piece of content with a “meh” hook.
Writing | Takeaway Submitted by Martha, Email Marketer
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Priority #1
HubSpot Academy Graphic Design for Beginners
Webpage design should prioritize one thing to be the focal point of the page.
Design | Takeaway Submitted by Martha, Email Marketer
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Bard > ChatGPT
Neil Patel via LinkedIn
People prefer Bard-generated content over ChatGPT.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Key to keywords
via Hubspot Academy
“Your keyword strategy should contain a mix of long tail and body keywords, guided by head terms.”
SEO | Takeaway Submitted by Martha, Email Marketer
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Empathy is ongoing
Carmen Collins via the Content Marketing Institute
Empathy is walking beside someone until your shoes start to feel like theirs. It’s not a moment; it requires constant communication and deep understanding.
Blogging | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Your most-seen website element
Jessie Willms and Shelby Blackley via WTF is SEO?
“The navigation bar is the most-seen element as it’s included on every page of the website. A good navigation improves user experience, helping readers find content on subjects they care about.”
Site Maps | Takeaway Submitted by Sophia, Content Marketer
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Opt for opt-ins
Chloe West via Sprout Social
Key places to include email opt-in forms: home page, footer, blog feed, pop-up, landing pages.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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