Make Google care
HubSpot Academy SEO Certification Course
“Google doesn’t care how interesting your content is—it cares about how interesting other people think your content is.”
SEO | Takeaway Submitted by Martha, Email Marketer
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Break your copy
Chase Diamond via his newsletter
Use broken sentences in your copy. Start sentences with words like “and” or “but.” It’s easier to read. And easier to understand. But more importantly, it makes them keep reading.
SEO | Takeaway Submitted by Martha, Email Marketer
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AI validation
David Gewirtz via ZDNet
Ask ChatGPT, “Why do you think that?” or “What evidence supports your answer?” to validate its responses.
AI | Takeaway Submitted by Jessica, Email Marketer
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Think mobile
Luisa Zhou via her blog
Mobile devices account for about 60 percent of email opens. Optimize emails for mobile first, not second.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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People, not companies
David C. Baker via Punctuation
“Companies are really people.” No matter the business you’re in, have the mindset of working with the person—the client.
Marketing | Takeaway Submitted by Rachael, Project Manager
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Should-how fallacy
Derek Gleason via CXL
Don’t get stuck in the Should-How Fallacy. “Being right doesn’t create value; empowering others to succeed does.”
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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Email overload
Jory MacKay via RescueTime
The average knowledge worker “checks in” on email and IM every 6 minutes.
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Library of keywords
Rachel Leist via HubSpot
Your keyword goal should be to build up a library of helpful content on topics (i.e., keywords) related to your business.
SEO | Takeaway Submitted by Martha, Email Marketer
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News-jacking
Tracey Wallace via Workweek
News-jacking: take a trend, write a content piece featuring experts only your company could talk to, and then produce an opinion piece that helps your target audience.
Writing | Takeaway Submitted by Sophia, Content Marketer
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$1 = $42
Luisa Zhou
Email generates $42 for every $1 spent.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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