Own your reviews by linking to the source
Edward Scott via Baymard Institute
Superficial “Stamps of Approval” on your site aren’t credible enough. Always link to third-party sources of reviews to maintain authenticity and save your users time.
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Verify that your buttons are accessible
Oliver Schöndorfer via Pimp my Type
Buttons need contrast from their background just as much as button type needs to contrast the button color.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Think before ink
George Stenitzer via Crystal Clear Comms
The more you think about what you want to say, the easier it is to say.
Writing | Takeaway Submitted by Rachael, Project Manager
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Plan tasks according to your energy levels
Nicole Fallon via Business News Daily
If you find yourself drained after meetings, avoid working on high-priority, high-energy projects after a meeting. Instead, consider slotting email responses or another low-energy task during those times.
Productivity | Takeaway Submitted by Abigail, Email Marketer
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Hang your quotes and bullets
Mike Mai
Text should align to ensure the flow of reading. When letters align with letters, text blocks are uniform. Avoid distracting the eye with indents.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Revise your writing quicker with GrammarlyGO
GrammarlyGO
GrammarlyGO helped me write an email using its AI. However, it didn't catch that I was being negative.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Make outbound clicks additive, not required
Amanda Natividad via SparkToro
When you create content so valuable that it doesn’t need to be consumed off-platform, it becomes even more likely that your audience will like you, remember you, and trust you enough to eventually smash that CTA.
Social Media | Takeaway Submitted by Josiah, Web Writing Intern
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Practice your copywriting skills on…Tinder?
Simon Linde via Inbox Collective
Surprisingly, Tinder can produce some strong takeaways on copywriting. Dare to be different. Not everyone will love you, but that’s okay!
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Posting on LinkedIn? Try AuthoredUp
AuthoredUp
AuthoredUp is a handy Chrome extension for previewing how LinkedIn content will appear after it is posted. See where text will be cut off and how links will appear.
Social Media | Takeaway Submitted by Josiah, Web Writing Intern
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The origin of “BS” is … BS
Dan Lewis via Now I Know
The “bull” referenced in “BS” is likely not related to the animal. More likely, it’s a repurposed word from the Old French or modern Icelandic languages. Sorry, bulls!
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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