Write copy that keeps site visitors scrolling
Julian Shapiro via Demand Curve
“(1) Identify how users get value from your product (2) Add a hook—to get them to keep reading (3) Speak directly to your customer personas.”
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Get the low-hanging fruit off your to-do list
Forbes Expert Panel
"This will spark a sense of accomplishment and give you the boost of confidence needed to approach larger problems."
Productivity | Takeaway Submitted by Abigail, Email Marketer
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SNAP attention to your headlines
Konrad Sanders via The Creative Copywriter
"Imagine they are only giving your copy one second of their time. What they see in that one second needs to instantly lance straight to their heart."
Writing | Takeaway Submitted by Sophia, Content Marketer
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Don't fall victim to expectations: overcommunicate
The Basic Principles of Effective Consulting by Linda K. Stroh
“Let your client know exactly what your boundaries are…The same goes for other people you work with. Don’t leave anything up to chance.”
Teamwork | Takeaway Submitted by Josiah, Intern
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Are your emails accessible?
Email Markup Consortium
As of July 2022, 99.9% out of 35,604 HTML emails tested contain accessibility issues categorized as “Serious” or “Critical.”
Email Marketing | Takeaway Submitted by Abigail, Email Marketer
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The formula for an effective headline
Katernya Abrosymova for her blog
“Reader + Promise + Hype + SEO = Effective Headline”
Copywriting | Takeaway Submitted by Sophia, Content Marketer
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Anticipate your customers' concerns
Daniel Doan at Doan Copywriting
“You can increase the chances of making a successful sale and build trust with your potential customers.”
Copywriting | Takeaway Submitted by Rachael, Project Manager
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Ride the waves: Brand-Surfing SEO
Christopher Kokoski at Medium
“Leverage the success of existing brands and products to boost your site and take it to the top of search engine rankings.”
SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Driving your employees to better solutions
2Bobs Podcast
Managers have to be careful about stepping in and doing the work. It may strip employees of confidence.
Teamwork | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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The typical problems revealed in usability tests
Don’t Make Me Think by Steve Krug
Clarity, missing words, busyness. Double check for these common problems before they affect business!
Design | Takeaway Submitted by Barry, Blogger
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