Deepen attention using screen rhythm
Christopher Butler
Screen rhythm helps readers quickly find answers to their essential questions: What is this information? Is it relevant to me? What should I do next?
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Use ChatGPT to create and sort keywords
Tobias Willmann via LinkedIn
ChatGPT can sort keywords into clusters. This could be a good way to ideate for pillar pages.
SEO | Takeaway Submitted by Sophia, Content Marketer
Read Source
Kill overkill
Jason Fried
Overkill is the dust that settles on the stuff that took a lot of energy to build or buy, but turned out not to be necessary.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Hack social media like Fiverr
Jack Appleby via Future Social
Use a native platform feature in an unexpected way to generate results. Bonus points if it's fun for your team in the process.
Social Media | Takeaway Submitted by Josiah, Web Writer
Read Source
Put relevant links in context
Adam Silver
Avoid sticky menus, instead keep links in context by adding a subscribe form to the end of a post or adding a CTA to a pricing section.
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Maximize email clicks with three CTAs
Chase Dimond via Twitter
Don’t include just one CTA in your email, include three: one above the fold, one in the middle, one in the PS.
Email Marketing | Takeaway Submitted by Sophia, Content Marketer
Read Source
Describe your products in a rich way
Nancy Harhut via Marketing Millennials Podcast
Help people imagine what it’s like to own or use them, then hammer home the idea of not purchasing the product. Afraid to lose it, customers will add it to cart.
Writing | Takeaway Submitted by Sophia, Content Marketer
Read Source
Get inactive subscribers back on track
Neil Patel
Designate active and inactive users. Then create a specialized campaign designed to re-engage your inactive subscribers.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Try Clearscope to rank higher in Google
Clearscope
Clearscope’s report gives recommended edits to keywords, word count, and readability to improve site rankings.
SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
The case for writing in an AI world
Farnam Street
Writing is the process by which you realize that you do not understand what you are talking about. Importantly, writing is also the process by which you figure it out.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source