Avoid a “typical” About Us page
Jessica Noel via Copyhackers
“If you want to build the kind of trust that turns visitors into buyers, then the copy on your page must focus on the reader.”Writing | Takeaway Submitted by Abigail, Email Marketer
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How much is each customer costing you?
Chase Hughes via Neil Patel's Blog
If you want ROI from your marketing, you need to know your customer acquisition cost.
Account Management | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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5 primary elements of high-converting landing pages
Anna Sarayna via Copyhackers
No navigation links, a single call to action, an attention-grabbing headline, clearly-defined benefits, and social proof.
Conversion Rate Optimization | Takeaway Submitted by Abigail, Email Marketer
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Personalize your brand voice
Rin Hamburgh & Co
Create brand voice guidelines that are better than “Friendly but Professional”. Look at who you are, and dig into your best content to create voice pillars.
Strategy & Planning | Takeaway Submitted by Rachael, Project Manager
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Use short sentences
Hidayatullah via Medium
“Short sentences are easier to read. Your sentence should be concise and direct.”
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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De-clutter your content
Growth.Design Psychology
“Every time users interact with your product, they filter out information. Users ignore areas where unrelated or redundant content typically appears.”
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Use ChatGPT for easy inspiration
Gaurav Agarwal via Twitter
Save thousands of hours on brainstorming and inspiration with these marketing prompts for ChatGPT.
Productivity | Takeaway Submitted by Abigail, Email Marketer
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Get to the point with Message Maps
George Stenitzer via Crystal Clear Comms
With Message Maps, you can tell your story in only 7 seconds or 23 words — the length of an average sound bite in news media.
Writing | Takeaway Submitted by Rachael, Project Manager
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Re-engage a quiet client
Jenny Plant via LinkedIn
Send a video message to stand out in their inbox. Relay the importance of the message.
Account Management | Takeaway Submitted by Rachael, Project Manager
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Gaze models and how people read online
Elisa Viglianese via Medium
“Fundamental scanning behaviors remain constant, even if the designs change. These tests explore the different gaze models that can be used on the web.”
Conversion Rate Optimization | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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