Best Practices
- Include an unsubscribe link in emails
- Use consistent code in the email headers for authentication
- Sync your RSS-feed or blog updates with email updates
- Include links for easy forwarding
- Keep an archive of email campaigns
- Add personalized information like the recipient’s name
- Send out a confirmation email to new subscribers
- Write attractive and descriptive subject lines
See Results with Analytics
See how your subscribers interact with your campaign, beyond clicking and opening:
- View stats and reports in real time
- Request comprehensive activity reports
- Gauge your ROI
- Compare your campaign success with your industry’s averages
Keep your business top-of-mind with subscribers.
When you possess a customer's email address, you have access to a powerful, open line of communication. Email campaigns allow your business or organization to form stronger relationships with customers and supporters, and they notify subscribers of new offerings.
A good first start in marketing.
With the new wave of social media marketing, it's easy to overlook the proven practice of email marketing. Email is still one of the best channels for increasing visitors on your site, and it's one of the first places you should start in creating a firm marketing strategy.
Reach more subscribers with Bright Orange Thread.
We can show you how to get the most from your campaigns and newsletters. In an email marketing consultation, we review your audience and marketing objectives and recommend an approach.
Bright Orange Thread’s Email Marketing Services:
- In-house seminar on writing effective copy
- Guideline for email campaigns
- Topics, frequency of sending
- Custom newsfeeds for subscribers
- Purchasing of email lists
- Recommendation of an email vendor
- Your email needs to arrive in your audience's inbox, not be marked as spam.
We work with vendors who specialize in delivery strategies and follow the best practices of email marketing.
- Your email needs to arrive in your audience's inbox, not be marked as spam.
- Metrics of success and monitoring tools
- Sign-up forms
Connect with subscribers using social media marketing.
A great way to gain or reconnect with subscribers is through the use of online social media tools. When you join sites like Facebook and LinkedIn, you have the opportunity to promote email opt-ins to targeted users. You can do this and much more with a social media marketing plan from Bright Orange Thread.
