Learn marketing in 3 months
Say yes. Figure out the details later. This is how Richard Branson,* founder of the Virgin Group, has spent his life making his dreams a reality....
Read Post
You're professionally pissed at your marketing.
You’re professionally pissed.It’s another month, and you are still not seeing any results from your marketing.The KPIs your marketing team put in place don’t seem to be moving.Traffic? Stagnant.Email open rates? Below target.The marketing leads in yo...
Read Post
From Noise to Noteworthy: Mastering Your Marketing Trumpet
At first, it’s like an elephant is trying to whisper. Anyone’s first attempt at playing the trumpet is more than loud and quite obnoxious to those around you. It takes years, or even a lifetime, to get those smooth, crisp tones to come out of that br...
Read Post
This Mindset is Holding Back Your Marketing
You keep case studies vague.You always avoid step-by-step tutorials.You keep your strategic process off your website.Because you’re afraid of giving away free consulting.But that’s a trap, the scarcity mindset, and it’s holding back your marketing....
Read Post
Abundantly Share Your Knowledge
Marketing is a rising-tide-raises-all-boats mindset. It is about generously sharing abundant expertise. Don’t waste time worrying about the DIYers who will use your knowledge, not your service....
Read Post
Be ROI-focused or fail
Your Return on Investment is the only measure of success that truly matters in marketing. If your efforts aren’t paying off, it’s time to rethink them....
Read Post
Going From Good to Great (Small)
“Good to great” has turned out to be “good to small” for Bright Orange Thread....
Read Post
Courage in Marketing
Life rewards courage more than intelligence....
Read Post
The One Exception
We rarely prescribe the same strategy and tactics for clients. They’re just too different when it comes to the details like: Target marketGoalsThere is no one-size-fits-all solution for putting a stop to their random acts of marketing. Well, perhaps ...
Read Post
Don’t let your marketing flounder
Your fishing rod snapped. You were fishing for tuna, using a rod made for flounder. That’s exactly how it feels when your marketing isn’t hitting the mark. Don’t cast your marketing line without knowing your audience. ...
Read Post