You're professionally pissed at your marketing.
You’re professionally pissed.
It’s another month, and you are still not seeing any results from your marketing.
The KPIs your marketing team put in place don’t seem to be moving.
Traffic? Stagnant.
Email open rates? Below target.
The marketing leads in your sales funnel aren’t hitting the mark either.
When you are unhappy with your marketing results, here’s what not to do.
Don’t grind marketing to a screeching halt.
Instead, revisit those KPIs with your team or agency and ask the tough questions.
- Are your emails written using client-in language?
- Are your email’s subject lines invoking curiosity?
- Are your emails addressing your prospects’ pain points?
When you are professionally pissed, your first step is to get curious.
Dig in.
Then, propose a course of action and work with your team or agency to hold the results accountable.
Use our Marketing Self Assessment to start digging into your marketing.
