Going From Good to Great (Small)

“Good to great” has turned out to be “good to small” for Bright Orange Thread.

Jim Collins explains how good companies can become great through discipline and focus in his book Good to Great: Why Some Companies Make the Leap... and Others Don’t. 

For you (and for most business owners), great typically equals growth. 

But our greatness came from limiting ourselves to 12 clients. Why?  Admittedly, some of it is a personal preference.  

I was never interested in leading a 20—to 50-person team and mega-company, so I stopped at 5 employees (which plenty of peers raised their brows at). What I am interested in, though, is…

• Continuous improvement and change, with a team I could directly support in growing, changing, and refining their skills as marketers.
• Having close relationships with clients so we can truly be symbiotic. 

12 clients turned out to be the perfect number to do that with.   

For us, it’s the perfect number to maintain deep relationships with clients and high-quality work while having the opportunity to never stop learning and changing. 

Do you want to be 1 of 12 instead of 1 of 50? We’re always willing to talk to someone who may be our next great fit. 

Even though we do currently have that magic number, 12 clients that we love working with, things are always moving and changing. 

Reach out to start chatting about how you can become one of our 12.