From Noise to Noteworthy: Mastering Your Marketing Trumpet

At first, it’s like an elephant is trying to whisper.

Anyone’s first attempt at playing the trumpet is more than loud and quite obnoxious to those around you.

It takes years, or even a lifetime, to get those smooth, crisp tones to come out of that brass.

We can’t all be Louis Armstrong, after all.

You have to start somewhere.

You Have to Grow in Stages

In the marketing world, it typically goes something like this…

Word of Mouth Stage 

This is what your grandparents and parents relied on—it’s the trumpet you inherited that will do nothing but sit there until you pick it up and do something with it.

It’s how your family grew its business, but as the competition gets tighter and technology continues to advance, it’s less reliable.

Growth has stagnated and then declined.

Random Acts of Marketing Stage

You do a bit of this, a bit of that.

You “lead” the marketing, but, in reality, your CEO plate is already full.

So you’re relying on your nephew to create the website and your assistant to manage social media whenever they have a spare minute.

Marketing has no real direction and isn’t delivering results.

You’re getting a few toots here and there but can’t even make it through the three notes you need to play “Hot Cross Buns.”

Strategic and Integrated Digital Marketing Stage

You get serious about growth.

You’ve learned how to control your lip vibrations and get those high notes out. It’s not perfect, but you’ve hit your stride. 

That means you need to focus on your business, focus on your processes, and delegate the marketing. 

You partner with experts who will lead the way in developing your marketing plan, including your Ideal Client Profile and metric goals.

You know where your marketing dollars are going and, more importantly, the ROI of those dollars. 

In-house Stage

Through your hard work, your family’s foundation, and a marketing expert putting order to the random acts of marketing, you grow.

Now, it might be time to bring marketing in-house.

We had a client successfully do this after making $1.1 million dollars in revenue with only two years of a $72,000 investment.

Afterward, we helped them find an in-house specialist who could help them continue with their success and sent them on their way.

(Here’s the case study if you want the juicy details).

Stop blasting your trumpet in your customers’ ears.

Stop the random acts of marketing.