Learn marketing in 3 months
Say yes.
Figure out the details later.
This is how Richard Branson,* founder of the Virgin Group, has spent his life making his dreams a reality.
You followed this belief when you put on that CEO hat and took over your family business.
Now, it’s time to say yes to leading your company’s marketing.
Worried that’s a lot to take on?
As Branson says, most things can be learned in three months.
You don’t have to know every facet of marketing.
You don’t have to read book after book to learn how to write killer email copy, design a website, or understand search engine algorithms.
You have to know…
- How to hold people accountable
- What KPIs matter to marketing
There are 6 Marketing Metrics you, as a CEO, need to care about so you can effectively lead your marketing team.
Say yes to leading your marketing now and figure out the rest later.
Download the 6 Marketing Metrics Your CEO Actually Cares About Whitepaper.
*This blog post was inspired by Adam Grant’s podcast interview with Richard Branson of The Virgin Group.