Automate with intent
Joe Domaleski via Medium
“Just because something can be automated doesn’t mean it should be.”
AI | Takeaway submitted by Martha, Email Marketer
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Write in images
Eddie Shleyner via Very Good Copy
Abstract words (“impaction,” “tooth decay”) make readers work. Concrete images (“termites eating your teeth”) make the picture appear instantly.
Email Marketing | Takeaway submitted by Martha, Email Marketer
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Medium match
via Think Fast Talk Smart Podcast
Match the communication channel to the goal. Email, phone, and video each work best for different outcomes.
Teamwork | Takeaway submitted by Sophia, Content Marketer
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Measurement canary
Robert Rose via Content Marketing Institute
“Measurement is the canary in the coal mine…If you can’t measure, you can’t prove value.”
Technology | Takeaway submitted by Leah, Digital Marketer
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The after-click
Oli Gardner via Unbounce
Confirmation pages are still underused. Use yours to ask for a follow, give a freebie, suggest something similar, or invite an email signup.
Conversion Rate Optimization | Takeaway submitted by Sophia, Content Marketer
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Find your window
via Athene
Research optimal posting times for each platform; matching your timing to audience activity significantly boosts engagement.
Social Media | Takeaway Submitted by Leah, Digital Marketer
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Manual over auto
via Seth’s Blog
LinkedIn’s algorithm now heavily favors manual posts, delivering up to 10 times higher engagement than scheduled content.
LinkedIn | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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FAQ future
Shannon Purcell via GeistM
Implement FAQ schema and Q&A markup to future-proof your content. Structured natural answers are the new standard for AI and voice search.
AI | Takeaway Submitted by Leah, Digital Marketer
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Swipe file
Benjamin Watkins via La Vie Ben Rose
Build a swipe file (your inspiration library) by studying iconic ads and brands; the best copywriting reflects the language your customers already use.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Grammar need not
via Think Fast Talk Smart podcast
Break minor rules to create memorable phrases (like “Taste the Rainbow”); slight grammatical unexpectedness makes your copy stick.
Writing | Takeaway Submitted by Sophia, Content Marketer
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