Stop selfish content
Joe Pulizzi via Content Marketing Institute
People don’t care about your business; they care about how it helps them. Make your content start with their needs, not your agenda.
Social Media | Takeaway Submitted by Leah, Digital Marketer
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Better by metrics
Dan Oshinsky via Inbox Collective
”By using multiple metrics, you’ve got a better chance to really understand your audience and what they want from your newsletter.“
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Volume < Value
Philip VanDusen via his YouTube Channel
Quantity fades fast. A single, high-value piece can attract traffic and build trust for years. Invest in what lasts.
Strategy & Planning | Takeaway Submitted by Leah, Digital Marketer
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Coca-Cola’s oops
Joe Domaleski via Medium
When AI images get the details wrong, especially local landmarks, trust takes a hit—just ask Coca-Cola.
AI | Takeaway Submitted by Sophia, Content Marketer
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Mobile holidays
Susmit Panda via Email Uplers
Mobile and wearables rule the holiday shopping season. If your emails aren’t built for them, you’ll lose sales and subscribers.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Sweet Spot
Joe Pulizzi via Content Marketing Institute
“The sweet spot is the intersection of an exceptional knowledge or unique skill area and a defined customer pain point.”
Sales | Takeaway Submitted by Leah, Digital Marketer
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The three C’s
Greg Kratz via flexjobs
Clear, Consistent, and Concise communication keeps remote work running smoothly. Say what matters, say it the same way, and say it fast.
Teamwork | Takeaway Submitted by Martha, Email Marketer
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Psychological Design
Ryan Almeida via Medium
When everything’s an option, nothing gets chosen. Good design cuts clutter so choices feel clear and easy.
Design | Takeaway Submitted by Leah, Digital Marketer
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Create the craving
via Conversion Rate Experts
When customers aren’t desperate, you can’t just take orders. Your copy has to create the demand.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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No suits
Philip VanDusen via his YouTube Channel
The messenger matters. People don’t trust suits; they trust what real people have to say. Let their testimonials do the talking.
Sales | Takeaway Submitted by Leah, Digital Marketer
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