Emotional errors
via Think Fast, Talk Smart Podcast
“Email typos can relay emotion... in angry emails, typos make you seem angrier, and in happy emails, they make you seem happier.”
Teamwork | Takeaway submitted by Sophia, Content Marketer
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Inbox identity
Dan Oshinsky via Inbox Collective
Add your logo to your recipients’ inbox.
Email Marketing | Takeaway submitted by Martha, Email Marketer
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Resist the usual
Raymond Rubicam via The Word Man
“Everyone’s so wrapped up in their own lives that your marketing needs to look, feel, or sound like nothing else, or people won’t allow it to interrupt their routines.”
Writing | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Guide the click
via Holistic Email Marketing
If you use multiple CTAs, guide the eye. Keep secondary buttons smaller and distinct, and make all primary CTAs king by keeping them consistent in size and color.
Design | Takeaway submitted by Sophia, Content Marketer
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Virtual truth
via Think Fast, Talk Smart Podcast
“We need to be authentic... in virtual communication, it’s even more important.”
Teamwork | Takeaway submitted by Martha, Email Marketer
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Momentum wisdom
Horace, the Roman poet, via James Clear Newsletter
“Once you’ve started, you’re halfway there.”
Productivity | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Drowning in emojis
Joe Domaleski via Medium
“AI tends to overload social media captions with emojis and hashtags, making posts feel forced or unnatural.”
AI | Takeaway submitted by Sophia, Content Marketer
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Personalization spectrum
Chad S. White via CMSWire
“Email personalization is not a binary toggle but a slider with a constantly expanding scale, reflecting the growing range of personalization opportunities.”
Email Marketing | Takeaway submitted by Martha, Email Marketer
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Talk to trust
via Think Fast, Talk Smart Podcast
“Small talk is useful for building trust... it creates warmth.”
Teamwork | Takeaway submitted by Sophia, Content Marketer
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No one cares
Joe Pulizzi via OMR
Stop producing SELFISH content. People don’t care about your business unless it’s relevant to them! In a sea of content clutter, connect with the viewer immediately.
Social Media | Takeaway submitted by Leah, Digital Marketer
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