Face time matters
Adam Grant via WorkLife Podcast
“People were 34 times more likely to say yes face-to-face than by email...if someone asks you something in person, ask to take some time and respond over email.”
Teamwork | Takeaway submitted by Sophia, Content Marketer
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Go slow, go right
Dan Oshinsky via InboxCollective
“Remember that where you’re going is more important than how fast you get there.”
Productivity | Takeaway submitted by Martha, Email Marketer
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Strip it down
Benjamin Akyea via Medium
Plain-text emails can double your open rates.
Email Marketing | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Kill the stills
via GoldCast
Video uploads on LinkedIn generate 5x more clicks than static content.
Social Media | Takeaway submitted by Sophia, Content Marketer
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Writing wins
James Clear via his Newsletter
Writing is the superpower of humankind.
Writing | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Easy scanning
Ashley Couto via Medium
Comparison tables work only when features are aligned. Misaligned rows confuse customers and make choosing harder.
Conversion Rate Optimization | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Combat guilt
via Frontera
Right after a purchase, customers are most vulnerable. Fight buyer’s remorse with quick guidance, gratitude, and reassurance to build loyalty.
Conversion Rate Optimization | Takeaway submitted by Martha, Email Marketer
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The 18-month trek
Joe Pulizzi via Content Marketing Institute
Content marketing takes time. Real results often show up after 12 to 18 months, so stick with the long game.
Strategy & Planning | Takeaway submitted by Leah, Digital Marketer
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U.S. vs. AI
Lara O’Reilly and Jordan Hart via Business Insider
Go easy on AI-generated content. Half of Americans are uneasy with AI, and that skepticism can spill onto your brand.
AI | Takeaway submitted by Sophia, Content Marketer
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Coffee-chat
Roland Dacillo via GreenGeeks
Write your video script like you’re talking to a friend over coffee—it keeps your message relatable and viewers tuned in.
Social Media | Takeaway submitted by Leah, Digital Marketer
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