Takeaways

Face time matters

Adam Grant via WorkLife Podcast

“People were 34 times more likely to say yes face-to-face than by email...if someone asks you something in person, ask to take some time and respond over email.”

Teamwork | Takeaway submitted by Sophia, Content Marketer

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Go slow, go right

Dan Oshinsky via InboxCollective

“Remember that where you’re going is more important than how fast you get there.”

Productivity | Takeaway submitted by Martha, Email Marketer

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Strip it down

Benjamin Akyea via Medium

Plain-text emails can double your open rates.

Email Marketing | Takeaway submitted by Hendrik-Jan, Lead Strategist

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Kill the stills

via GoldCast

Video uploads on LinkedIn generate 5x more clicks than static content.

Social Media | Takeaway submitted by Sophia, Content Marketer

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Writing wins

James Clear via his Newsletter

Writing is the superpower of humankind.

Writing | Takeaway submitted by Hendrik-Jan, Lead Strategist

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Easy scanning

Ashley Couto via Medium

Comparison tables work only when features are aligned. Misaligned rows confuse customers and make choosing harder.

Conversion Rate Optimization | Takeaway submitted by Hendrik-Jan, Lead Strategist

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Combat guilt

via Frontera

Right after a purchase, customers are most vulnerable. Fight buyer’s remorse with quick guidance, gratitude, and reassurance to build loyalty.

Conversion Rate Optimization | Takeaway submitted by Martha, Email Marketer

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The 18-month trek

Joe Pulizzi via Content Marketing Institute

Content marketing takes time. Real results often show up after 12 to 18 months, so stick with the long game.

Strategy & Planning | Takeaway submitted by Leah, Digital Marketer

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U.S. vs. AI

Lara O’Reilly and Jordan Hart via Business Insider

Go easy on AI-generated content. Half of Americans are uneasy with AI, and that skepticism can spill onto your brand.

AI | Takeaway submitted by Sophia, Content Marketer

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Coffee-chat

Roland Dacillo via GreenGeeks

Write your video script like you’re talking to a friend over coffee—it keeps your message relatable and viewers tuned in.

Social Media | Takeaway submitted by Leah, Digital Marketer

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