Educate and engage
Kelly Whelan via Higher Logic
Create educational and engaging emails to improve your chances of reaching Apple’s Primary Inbox.
Email Marketing | Takeaway submitted by Martha, Email Marketer
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4 > Four
Andy Crestodina via Orbit Media Studios
Use numerals, not just numbers, in your headlines. Don’t just write a headline with “Four Things,” write a headline with “4 things.”
Writing | Takeaway submitted by Leah, Digital Marketer
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SEO pitfall
Joe Domaleski via Medium
Original content still wins over AI. Purely AI-generated blogs without human refinement risk low-quality flags from Google.
AI | Takeaway submitted by Sophia, Content Marketer
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Ego check
Nejat Seçkin Oral via Medium
“You’re not your user.” Let research and data guide your design, not personal preference.
Design | Takeaway submitted by Leah, Digital Marketer
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Later = Never
Dave B via Medium
Even well-written emails fail when they look like everything else. If it’s not opened now, it likely never will be.
Email Marketing | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Refresh regularly
Alex Manea via Medium
Don’t stop at writing an article. Keep it on top of the SERPs by regularly monitoring and updating it.
SEO | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Avoid the anxious
Charles Miller via James Clear’s blog
Spend part of your day going fast, the rest going slow, and avoid the anxious middle where you neither relax nor move forward.
Productivity | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Single-sighted
Dan Oshinsky via Inbox Collective
Stop letting one metric define success. Look at multiple metrics to get a clearer read on your audience and their needs.
Strategy & Planning | Takeaway submitted by Martha, Email Marketer
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Pain sticks
via Think Fast, Talk Smart Podcast
Use negative words to make your message stick; people remember pain better than pleasure.
Writing | Takeaway submitted by Sophia, Content Marketer
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Not a candy bar
via Conversion Rate Experts
Short copy might sell a candy bar, but serious prospects demand more—give them the information they’re hungry for.
Conversion Rate Optimization | Takeaway submitted by Martha, Email Marketer
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