“No” power
Shane Parrish via the Brain Food Newsletter
The most powerful productivity tool ever invented is simply the word “no.”
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Tell simply
David Garfinkel via LinkedIn
The simplest storytelling formula: Something happened. Something changed.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Get featured
A.J. Ghergich via Moz
The optimal length of a featured snippet paragraph is roughly 40 to 50 words or around 300 characters.
SEO | Takeaway Submitted by Martha, Email Marketer
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Beauty of guidelines
Graphic Design for Beginners via HubSpot Academy
“The beauty of having brand design guidelines is that they help you present a unified vision of your business.”
Design | Takeaway Submitted by Martha, Email Marketer
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Type thoughts
Tom Albrighton via Introscriptive
Writing is thinking.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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The “why now?”
Julie Cunningham via Medium
Get inside your client’s head by asking: “What’s going on in your life today that made you decide to purchase [product/service]?”
Account Management | Takeaway submitted by Jessica, Email Marketer
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Closing connection
Jennifer Butler Keeton via OptinMonster
“The end of your articles/blog posts is the perfect time to ask them to join your email subscription list.”
Conversion Rate Optimization | Takeaway submitted by Sophia, Content Marketer
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Show the dream life
Krista Doyle via Jasper
“Subscribers should be able to put themselves in the shoes of this person and see just how your product or service can change their life.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Misread messages
Jancee Dunn via The New York Times
“People on the receiving end of written communication like emails and texts tend to interpret the message more negatively than the sender intended.”
Writing | Takeaway submitted by Hendrik-Jan, Lead Strategist
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Move away from the product
Tom Albrighton via Introscriptive
To get a fresh copywriting perspective, move away from the product and ask: “who else could say or think this?”
Writing | Takeaway submitted by Hendrik-Jan, Lead Strategist
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