Make em’ laugh
Matthew Dicks via Lenny’s Newsletter
"In addition to getting people to like you, humor is a highly effective means of convincing people that you can be trusted."
Writing | Takeaway Submitted by Sophia, Content Marketer
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Crush customer objections
Benjamin Watkins via La Vie Ben Rose
Most common customer objections: lack of budget, need, trust, time, urgency, and authority.
Strategy and Planning | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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FOMO works
Lindsay Kolowich Cox via HubSpot
“Creating a sense of urgency or scarcity encourages your recipients to act quickly or risk missing out."
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Think long write short
Laura-Jade Harries via LinkedIn
Short text shouldn’t mean shortcuts. Plan your message with the same depth as an essay, then edit ruthlessly.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Sarcasm kills clarity
Greg Kratz via FlexJobs
“Light-hearted tones and sarcasm don’t always come across in an email. When in doubt, take as much time as you need to confirm a clear understanding of everything being said.”
Writing | Takeaway submitted by Martha, Email Marketer
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2>1>0
James Clear via his 3-2-1 Newsletter
“Two is twice as good as one, but one is infinitely better than zero.”
Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Shorten it
via Seth's Blog
The most direct way to improve your writing is to make your sentences shorter.
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Trigger the psyche
Melissa Zehner via SendGrid
“Most last-chance emails leverage at least one psychological trigger—urgency, scarcity, or brevity.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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From noise to noteworthy
via Really Good Emails
Craft human-centered, high-impact emails to help your message get opened and read instead of ignored.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Subconscious decisions
via Marketing Millennials
“Up to 95% of purchase decision-making takes place in the subconscious mind.”
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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