Tell a friend

Scott Vandehey via Cloud Four

“Write alternative text as if you’re describing the image to a friend.”

Writing | Takeaway Submitted by Martha, Email Marketer

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A welcome warm-up

Chase Dimond via his blog

Warm-up prospects with a welcome series that introduces your brand and showcases your bestsellers. Add social proof, like customer reviews, to build trust.

Email Marketing | Takeaway Submitted by Sophia, Content Marketer

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Frame your words

Benjamin Watkins via his Substack blog

The Framing Effect changes how people think about your product.

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Input for the output

via Marketer Milk

“You can’t control the outputs, but you can control the inputs. And the right inputs lead to compounding results.”

Strategy & Planning | Takeaway Submitted by Martha, Email Marketer

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Bigger logos aren’t better

Nihan Kucukural via Medium

If they wanted their logo bigger, they likely felt that the branding was weak.

Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Journey to knowing

Tom Albrighton via Introscriptive

Writing is a journey from not knowing to knowing.

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Information overload

Mischa McLnerney via Digital Marketing Institute

“People’s brains are digitally distracted with today’s information overload. Break things down into simple terms and give a limited number of choices—ideally three.”

Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer

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Stay up-to-date

Aastha Shaw via Clearout

An email marketing database decays by 20%-30% every year. Do regular cleaning and maintenance to keep it up-to-date.

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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Leave irrelevant behind

Michael Witham and Danial Murray via The Marketing Millennials

“Leave behind is irrelevant content that you used just to drive traffic to your site. It wasn’t helpful then, and it certainly isn’t helpful now.”

SEO | Takeaway Submitted by Sophia, Content Marketer

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Email perspective

Alexander Ang via Medium

Twelve things to give email marketing specialists perspective on what they should be doing in 2025.

Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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