Go on tour
Devin Reed via The Marketing Millennials
“Before touching ANYTHING when it comes to your content strategy, spend 2-4 weeks on a listening tour.”
Strategy & Planning | Takeaway Submitted by Sophia, Content Marketer
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Robot clicks
Alison Gootee via Braze
While bot clicks aren’t new, they are becoming a more prevalent issue in email marketing.
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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Trade followers for emails
Rand Fishkin via SparkToro
It’s better to trade 1,000 new followers for a single email subscriber. That’s how lopsided the value-exchange is.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Your problem matters
The Growtharo via Medium
“Instead of telling people how to solve a problem, help them understand why the problem matters.”
Writing | Takeaway Submitted by Jessica, Email Marketer
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Abandoned by Google
Tim Soulo via LinkedIn
“96.55% of web pages get 0 traffic from Google.”
SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Be a softie
Erik D. Kennedy via his newsletter
Soft things feel friendly.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Magnets they want
Chase Dimond via LinkedIn
7 tips for creating a lead magnet people actually want.
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Remember when…
Benjamin Watkins via Medium
“Nostalgia bias taps into your emotions.”
Writing | Takeaway Submitted by Jessica, Email Marketer
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What do you think?
David C. Baker and Blair Enns via 2Bobs
Email provides a pretty reliable feedback loop.
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Produce joy
via Marketer Milk
“What makes a good product? It’s something that makes people feel good to use—it gives people joy.”
Sales | Takeaway Submitted by Martha, Email Marketer
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