Give a sneak peek

Oli Gardner via Unbounce

Boost conversions on your landing pages by adding a preview—people love a try-before-you-buy concept and it builds trust.

Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer

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Headline hacks

Kushagra Oberoi via Medium

Good headlines have at least one of these: rhyming, instant benefit + objection handling, specific outcome, truth, metaphors, or an emotional problem.

Writing | Takeaway Submitted by Jessica, Email Marketer

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Guesswork-free content

Megan Mahoney via Copyblogger

“A repeatable framework makes content creation easier because you're focusing on answers, not new ideas.”

Design | Takeaway Submitted by Martha, Email Marketer

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Fewer clicks, more AI

Tomasz Tunguz

“The better the AI performs, the fewer websites I’ll visit.”

AI | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Stupid simple

Sara Grillo via LinkedIn

Eliminate all words with more than four syllables from anything you write.

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Fight off AI

Jessie Willms and Shelby Blackley via WTF is SEO?

“In a world with AI Overviews, the only way for publishers to stand out amidst a sea of commoditized news is to distinguish their brand through distinctive, high-quality journalism that truly understands and serves their audiences.”

SEO | Takeaway Submitted by Sophia, Content Marketer

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Ask for more

Taylor Dykes via Nielsen Norman Group 

Asking for multiple options right away increases the chances of finding a good option.

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Simplicity sells

Krista Doyle via Jasper AI

“Simplicity is key when it comes to marketing emails.”

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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Learn to talk

Greg Kratz via FlexJobs

Learn people’s communication preferences. “Figure out who likes what, and then try to communicate in the way that meets their needs.”

Teamwork | Takeaway Submitted by Martha, Email Marketer

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Start at the end

Matt Abrahams and Matthew Dicks via Think Fast Talk Smart

Oftentimes, a story is best told not chronologically.

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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